Skip to main content

New film highlights life-saving potential of ISA technology for new cars

A new film from the European Transport Safety Council (ETSC) makes the case for making intelligent speed assistance (ISA) which can be overridden a standard feature on all new vehicles in Europe. The five-minute video has been launched as the European Commission continues work on the development of the next generation of vehicle safety standards, expected to be launched later this year. A major study for the Commission published last year by consultants TRL found that ISA is one of several new vehicl
February 1, 2016 Read time: 2 mins
A new film from the 3535 European Transport Safety Council (ETSC) makes the case for making intelligent speed assistance (ISA) which can be overridden a standard feature on all new vehicles in Europe.
 
The five-minute video has been launched as the European Commission continues work on the development of the next generation of vehicle safety standards, expected to be launched later this year.

A major study for the Commission published last year by consultants TRL found that ISA is one of several new vehicle technologies that are now suitable for mandatory fitting on new cars as they are ‘feasible in terms of the technology required’, already available on the market and offer a positive benefit-cost ratio.

Several vehicles currently in showrooms already feature the technology including the Ford S-Max/Galaxy and Volvo XC90. The European consumer safety rating organisation 6437 Euro NCAP awards additional points to cars fitted with ISA.

Ellen Townsend, policy director of ETSC said: "Getting Intelligent Speed Assistance technology in all new cars will help Europe maintain at the cutting edge as the industry moves increasingly towards automated driving. This is an automated feature that is proven, effective and available now.

"Speed is one of the biggest killers on our roads. With the potential to cut deaths by 20%, ISA really is a no-brainer."

The film includes a demonstration of the system by Oliver Carsten of the University of Leeds in a production Ford Galaxy factory-fitted with ISA. It also features expert contributions from Aled Williams of Euro NCAP, Dr Áine Carroll, a leading expert in post-crash rehabilitation, Koen Ricour of the European Traffic Police Network TISPOL and Ms Townsend of ETSC.

For more information on companies in this article

Related Content

  • Vision technology: the future in focus
    November 23, 2018
    Just a few years ago, terms such as ‘embedded’ and ‘polarisation’ were buzzwords. But now they are real and present examples of vision technology in action – and, Adam Hill finds, the ITS industry is waking up to a number of possible applications Every aspect of the intelligent transportation systems industry moves quickly – but developments in camera technology change with a rapidity which can appear quite bewildering. And with ITS providers constantly searching for an edge against fierce competitio
  • New technology trials to transform bus safety in London
    August 16, 2017
    Transport for London has announced plans to test new safety technology on London buses. Automatic braking and audible warning systems will be trialled alongside measures including new mirrors to improve the driver’s vision. All the new technology will receive a completely independent trial at the Transport Research Laboratory, whose engineers and technical specialists have been appointed to work with TfL, bus manufacturers and operators to trial a range of innovative safety measures.
  • TRL develops eCall test proposals ahead of mandatory roll-out in 2018
    November 11, 2015
    TRL, the UK’s Transport Research Laboratory, has developed proposals for technical requirements and test procedures for the European type-approval of eCall in-vehicle systems. The draft proposals, which were developed for the European Commission, provide recommendations on the safety requirements for eCall systems in preparation of the mandatory European roll-out in 2018. Following the publication of eCall Regulation (EU) 2015/758 in May 2015, TRL was commissioned by the European Commission to develop dr
  • Asecap: get ready to rethink everything you know
    November 15, 2022
    How can we make our infrastructure ready for new sustainability challenges? What kind of investments are needed? And who will finance them? Tolling association Asecap has some thoughts. Geoff Hadwick reports from Lisbon