Skip to main content

New film highlights life-saving potential of ISA technology for new cars

A new film from the European Transport Safety Council (ETSC) makes the case for making intelligent speed assistance (ISA) which can be overridden a standard feature on all new vehicles in Europe. The five-minute video has been launched as the European Commission continues work on the development of the next generation of vehicle safety standards, expected to be launched later this year. A major study for the Commission published last year by consultants TRL found that ISA is one of several new vehicl
February 1, 2016 Read time: 2 mins
A new film from the 3535 European Transport Safety Council (ETSC) makes the case for making intelligent speed assistance (ISA) which can be overridden a standard feature on all new vehicles in Europe.
 
The five-minute video has been launched as the European Commission continues work on the development of the next generation of vehicle safety standards, expected to be launched later this year.

A major study for the Commission published last year by consultants TRL found that ISA is one of several new vehicle technologies that are now suitable for mandatory fitting on new cars as they are ‘feasible in terms of the technology required’, already available on the market and offer a positive benefit-cost ratio.

Several vehicles currently in showrooms already feature the technology including the Ford S-Max/Galaxy and Volvo XC90. The European consumer safety rating organisation 6437 Euro NCAP awards additional points to cars fitted with ISA.

Ellen Townsend, policy director of ETSC said: "Getting Intelligent Speed Assistance technology in all new cars will help Europe maintain at the cutting edge as the industry moves increasingly towards automated driving. This is an automated feature that is proven, effective and available now.

"Speed is one of the biggest killers on our roads. With the potential to cut deaths by 20%, ISA really is a no-brainer."

The film includes a demonstration of the system by Oliver Carsten of the University of Leeds in a production Ford Galaxy factory-fitted with ISA. It also features expert contributions from Aled Williams of Euro NCAP, Dr Áine Carroll, a leading expert in post-crash rehabilitation, Koen Ricour of the European Traffic Police Network TISPOL and Ms Townsend of ETSC.

Related Content

  • C-ITS in Europe: It’s the governance, stupid!
    March 3, 2023
    Cooperative ITS (C-ITS) is coming – in fact, it’s already here. But who has responsibility for making it work? Richard Lax of Kapsch TrafficCom thinks there are lessons to be learned from the European experience
  • 'Talking cars' could save lives, study says
    November 26, 2020
    ITS Australia-led research suggests curve warnings on roads would help drivers
  • In-vehicle systems as enforcement enablers?
    January 30, 2012
    From an enforcement perspective at least, Toyota's recent recalls over problems with accelerator pedal assemblies had a positive outcome in that for the first time a major motor manufacturer outside of the US acknowledged publicly what many have known or suspected for quite a while: that the capability exists within certain car companies to extract data from a vehicle onboard unit which can be used to help ascertain, if not prove outright, just what was happening in the vital seconds up to an accident or cr
  • Connected vehicle technology the solution to safety?
    January 25, 2012
    A series of 'driver clinics' is under way across five states, as vehicle manufacturers and the US Government pin their hopes on connected vehicles becoming the next big advance in road safety. Pete Goldin reports. What would a car say if it could talk? Its first words might be: "Here I am". Many vehicles are communicating that very message to each other right now. Admittedly, this is in controlled environments of US Department of Transportation (USDoT) tests, but within the next few years 'connected vehicle