Skip to main content

New film highlights life-saving potential of ISA technology for new cars

A new film from the European Transport Safety Council (ETSC) makes the case for making intelligent speed assistance (ISA) which can be overridden a standard feature on all new vehicles in Europe. The five-minute video has been launched as the European Commission continues work on the development of the next generation of vehicle safety standards, expected to be launched later this year. A major study for the Commission published last year by consultants TRL found that ISA is one of several new vehicl
February 1, 2016 Read time: 2 mins
A new film from the 3535 European Transport Safety Council (ETSC) makes the case for making intelligent speed assistance (ISA) which can be overridden a standard feature on all new vehicles in Europe.
 
The five-minute video has been launched as the European Commission continues work on the development of the next generation of vehicle safety standards, expected to be launched later this year.

A major study for the Commission published last year by consultants TRL found that ISA is one of several new vehicle technologies that are now suitable for mandatory fitting on new cars as they are ‘feasible in terms of the technology required’, already available on the market and offer a positive benefit-cost ratio.

Several vehicles currently in showrooms already feature the technology including the Ford S-Max/Galaxy and Volvo XC90. The European consumer safety rating organisation 6437 Euro NCAP awards additional points to cars fitted with ISA.

Ellen Townsend, policy director of ETSC said: "Getting Intelligent Speed Assistance technology in all new cars will help Europe maintain at the cutting edge as the industry moves increasingly towards automated driving. This is an automated feature that is proven, effective and available now.

"Speed is one of the biggest killers on our roads. With the potential to cut deaths by 20%, ISA really is a no-brainer."

The film includes a demonstration of the system by Oliver Carsten of the University of Leeds in a production Ford Galaxy factory-fitted with ISA. It also features expert contributions from Aled Williams of Euro NCAP, Dr Áine Carroll, a leading expert in post-crash rehabilitation, Koen Ricour of the European Traffic Police Network TISPOL and Ms Townsend of ETSC.

For more information on companies in this article

Related Content

  • New addition to Tasmania's road safety strategy
    January 9, 2015
    In a bid to reduce road casualties, the Tasmanian Government is installing eight new fixed speed camera sites across the State, adding an extra dimension to its key road safety focus on safer speeds. Police Minister Rene Hidding said the new camera system, which has been approved in consultation with the Road Safety Advisory Council, will complement the existing sites on the Tasman Bridge. The project will be implemented by Tasmania Police and will be funded with US$382,000 from the Road Safety Levy.
  • Bright shiny green future: Asecap Sustainability Forum
    August 30, 2023
    Knowing your company’s carbon footprint is one thing, but the real issue is understanding and reporting to investors Scope 3 emissions. David Arminas reports from the 2nd Asecap Sustainability Forum in Vienna, Austria
  • Five companies shortlisted for Roads of the Future project
    May 29, 2018
    Five companies will present ideas ranging from smart traffic lights to segregated driverless zones in a competition to make UK roads fit or driverless cars. The candidates will receive £30,000 to test ideas, with £50,000 prize available to the winner this autumn. The National Infrastructure Commission shortlisted the companies from 81 entries submitted to The Roads for the Future initiative – led by Highways England and Innovate UK. Aecom is examining how smart signals could advise drivers and vehicles
  • Detection analysis technology successfully predicts traffic flows
    February 3, 2012
    David Crawford investigates new detection analysis technology from IBM. Locations on both the East and West Coasts of the US are scheduled for early deployments of IBM's new Traffic Prediction Tool (TPT) statistical analysis model for the fine-time resolution and near-term prediction of road flow conditions. Developed by IBM's Watson Research Laboratories, TPT is designed to analyse data from the the key detection indicators - average vehicle volumes and speeds passing a location in a given time interval -