Skip to main content

New film highlights life-saving potential of ISA technology for new cars

A new film from the European Transport Safety Council (ETSC) makes the case for making intelligent speed assistance (ISA) which can be overridden a standard feature on all new vehicles in Europe. The five-minute video has been launched as the European Commission continues work on the development of the next generation of vehicle safety standards, expected to be launched later this year. A major study for the Commission published last year by consultants TRL found that ISA is one of several new vehicl
February 1, 2016 Read time: 2 mins
A new film from the 3535 European Transport Safety Council (ETSC) makes the case for making intelligent speed assistance (ISA) which can be overridden a standard feature on all new vehicles in Europe.
 
The five-minute video has been launched as the European Commission continues work on the development of the next generation of vehicle safety standards, expected to be launched later this year.

A major study for the Commission published last year by consultants TRL found that ISA is one of several new vehicle technologies that are now suitable for mandatory fitting on new cars as they are ‘feasible in terms of the technology required’, already available on the market and offer a positive benefit-cost ratio.

Several vehicles currently in showrooms already feature the technology including the Ford S-Max/Galaxy and Volvo XC90. The European consumer safety rating organisation 6437 Euro NCAP awards additional points to cars fitted with ISA.

Ellen Townsend, policy director of ETSC said: "Getting Intelligent Speed Assistance technology in all new cars will help Europe maintain at the cutting edge as the industry moves increasingly towards automated driving. This is an automated feature that is proven, effective and available now.

"Speed is one of the biggest killers on our roads. With the potential to cut deaths by 20%, ISA really is a no-brainer."

The film includes a demonstration of the system by Oliver Carsten of the University of Leeds in a production Ford Galaxy factory-fitted with ISA. It also features expert contributions from Aled Williams of Euro NCAP, Dr Áine Carroll, a leading expert in post-crash rehabilitation, Koen Ricour of the European Traffic Police Network TISPOL and Ms Townsend of ETSC.

For more information on companies in this article

Related Content

  • DSRC holds the key to tomorrow's transportation
    June 15, 2016
    Dedicated Short-Range Communication (DSRC) technologies are poised to revolutionise transportation system planning, management and operations. But will widespread US adoption take five years, or twenty? As Ben Pierce of Battelle explains, the answer depends largely on which roadmap the ITS community chooses to follow for deployment.
  • Volvo Cars selects Inrix as global traffic supplier
    November 3, 2016
    From November 2016, Inrix Traffic will be integrated into Volvo Cars’ V40, V40 Cross Country, S60, V60 and XC60 vehicles across the world. Inrix real-time traffic is already available worldwide in the 90-series vehicle lineup. Users will be able to access Inrix real-time and predictive traffic flow information for routes, travel times and alerts to accidents and incidents on over five million miles of roads. Inrix Traffic incorporates information from its network of more than 300 million connected vehicl
  • US enforcement regulation to deliver clearer guidelines?
    February 2, 2012
    Jim Tuton of American Traffic Solutions looks at the evolution of automated enforcement in North America "Technological regulation will become more sophisticated at the federal level, giving states clearer guidelines" Jim Tuton In just 20 years, photo enforcement in North America has grown from a single speed camera in a small town in Arizona to thousands of photo traffic enforcement cameras which are now operating in 350 communities spread across 27 states and three Canadian provinces. Most of these p
  • Compass IoT connected vehicle data used to shape iRAP projects
    April 23, 2025
    UK charity Road Safety Foundation may also explore G-force data