Skip to main content

New film highlights life-saving potential of ISA technology for new cars

A new film from the European Transport Safety Council (ETSC) makes the case for making intelligent speed assistance (ISA) which can be overridden a standard feature on all new vehicles in Europe. The five-minute video has been launched as the European Commission continues work on the development of the next generation of vehicle safety standards, expected to be launched later this year. A major study for the Commission published last year by consultants TRL found that ISA is one of several new vehicl
February 1, 2016 Read time: 2 mins
A new film from the 3535 European Transport Safety Council (ETSC) makes the case for making intelligent speed assistance (ISA) which can be overridden a standard feature on all new vehicles in Europe.
 
The five-minute video has been launched as the European Commission continues work on the development of the next generation of vehicle safety standards, expected to be launched later this year.

A major study for the Commission published last year by consultants TRL found that ISA is one of several new vehicle technologies that are now suitable for mandatory fitting on new cars as they are ‘feasible in terms of the technology required’, already available on the market and offer a positive benefit-cost ratio.

Several vehicles currently in showrooms already feature the technology including the Ford S-Max/Galaxy and Volvo XC90. The European consumer safety rating organisation 6437 Euro NCAP awards additional points to cars fitted with ISA.

Ellen Townsend, policy director of ETSC said: "Getting Intelligent Speed Assistance technology in all new cars will help Europe maintain at the cutting edge as the industry moves increasingly towards automated driving. This is an automated feature that is proven, effective and available now.

"Speed is one of the biggest killers on our roads. With the potential to cut deaths by 20%, ISA really is a no-brainer."

The film includes a demonstration of the system by Oliver Carsten of the University of Leeds in a production Ford Galaxy factory-fitted with ISA. It also features expert contributions from Aled Williams of Euro NCAP, Dr Áine Carroll, a leading expert in post-crash rehabilitation, Koen Ricour of the European Traffic Police Network TISPOL and Ms Townsend of ETSC.

For more information on companies in this article

Related Content

  • What's next for traffic management and data collection?
    January 26, 2012
    As the technologies and stakeholders in traffic management evolve, what can we expect to see happening in the coming years? For many, the conversation of the moment is just how, and how far, the newer technologies and services provided principally by the private sector should be allowed to intrude into the realms of traffic management.
  • Electric buses: more billion dollar orders
    August 3, 2015
    China will spend up to one trillion dollars on electric buses over the coming 15 years according to analysts IDTechEx. This will reduce the impact of over 22.5 trillion dollars from air pollution over that time, at least one percent of GDP. More insurrection will occur if corrective action is insufficient because hundreds of thousands are dying from traffic pollution and far more are suffering resultant serious disease. According to the World Health Organisation (WHO), outdoor air pollution caused 3.7 m
  • New IBM study details the future of automotive industry
    January 19, 2015
    IBM has revealed results of its new Automotive 2025 Global Study, outlining an industry ripe for disruptive changes that are breaking down borders of the automotive network. The study forecasts that while the automotive industry will offer a greater personalised driving experience by 2025, fully autonomous vehicles or fully automated driving will not be as commonplace as some think. The report also indicates that consumers not only want to drive cars; they want the opportunity to innovate and co-create t
  • Urban utility
    July 24, 2012
    Steve Lane, Commercial Director at Triteq, talks about the successful deployment of ZigBee in Barcelona where a low-cost wireless metropolitan network for location and citizen services was established. The project, he says, demonstrates ZigBee's effectiveness as an urban communications system solution ZigBee is based on the IEEE radio frequency standard 802.15.4 - 2006 for Wireless Personal Area Networks (WPAN), which provides a license-free radio frequency for a flexible, robust private wireless network. Z