Skip to main content

New film highlights life-saving potential of ISA technology for new cars

A new film from the European Transport Safety Council (ETSC) makes the case for making intelligent speed assistance (ISA) which can be overridden a standard feature on all new vehicles in Europe. The five-minute video has been launched as the European Commission continues work on the development of the next generation of vehicle safety standards, expected to be launched later this year. A major study for the Commission published last year by consultants TRL found that ISA is one of several new vehicl
February 1, 2016 Read time: 2 mins
A new film from the 3535 European Transport Safety Council (ETSC) makes the case for making intelligent speed assistance (ISA) which can be overridden a standard feature on all new vehicles in Europe.
 
The five-minute video has been launched as the European Commission continues work on the development of the next generation of vehicle safety standards, expected to be launched later this year.

A major study for the Commission published last year by consultants TRL found that ISA is one of several new vehicle technologies that are now suitable for mandatory fitting on new cars as they are ‘feasible in terms of the technology required’, already available on the market and offer a positive benefit-cost ratio.

Several vehicles currently in showrooms already feature the technology including the Ford S-Max/Galaxy and Volvo XC90. The European consumer safety rating organisation 6437 Euro NCAP awards additional points to cars fitted with ISA.

Ellen Townsend, policy director of ETSC said: "Getting Intelligent Speed Assistance technology in all new cars will help Europe maintain at the cutting edge as the industry moves increasingly towards automated driving. This is an automated feature that is proven, effective and available now.

"Speed is one of the biggest killers on our roads. With the potential to cut deaths by 20%, ISA really is a no-brainer."

The film includes a demonstration of the system by Oliver Carsten of the University of Leeds in a production Ford Galaxy factory-fitted with ISA. It also features expert contributions from Aled Williams of Euro NCAP, Dr Áine Carroll, a leading expert in post-crash rehabilitation, Koen Ricour of the European Traffic Police Network TISPOL and Ms Townsend of ETSC.

For more information on companies in this article

Related Content

  • SCANaCAR and VideoBadge counter parking’s prickly problems.
    June 4, 2014
    Colin Sowman discovers how the latest systems can boost productivity and reduce conflict in parking enforcement. Parking enforcement is something of a ‘Cinderella’ service for local authorities: while necessary to keep the roads open and the traffic flowing, it is an expensive operation and can be loss-making. It is also labour intensive and parking enforcement officers are routinely verbally abused and sometimes physically attacked. Some authorities are now looking to automate parking enforcement in orde
  • Emissions reductions targets to have major impact on transport
    October 28, 2015
    As bold moves aimed at reducing greenhouse gas emissions have been introduced in California, David Crawford looks at the ramifications for transportation. California Governor Jerry Brown’s recent dramatic raising of the bar on emissions reduction policy for the state has won him praise from Japan, Australia, Europe and the secretariat of the critical UN conference on climate change being held in Paris in November/December 2015. His April 2015 executive order aimed at bringing emissions to 40% below 1990 lev
  • Visionary UK strategy ‘needed to unblock benefits of new motoring technologies’
    March 6, 2015
    The UK government Transport Select Committee has called for a Visionary UK strategy to maximise benefits of new motoring technology in its report, Motoring of the Future. The committee says new automotive technologies could unblock congested highways, deliver a step change in road safety and provide the basis for rapid industrial growth, but the Department for Transport (DfT) will need to develop a comprehensive strategy to maximise the benefits of new motoring technology, such as telematics and driverless
  • Ireland to deploy ITS technology to save lives
    March 18, 2014
    In the wake of the European Parliament’s approval of the mandatory installation of automatic emergency phones in all cars and vans by 2015, the Irish Times says Ireland’s National Roads Authority (NRA) is to deploy a range of intelligent transport systems to improve travel times, warn drivers of weather, dangers and delays ahead and automatically notify emergency services in the event of crashes or even the potential for crashes. The NRA has developed a motorway traffic control centre, based at the Dubli