Skip to main content

New film highlights life-saving potential of ISA technology for new cars

A new film from the European Transport Safety Council (ETSC) makes the case for making intelligent speed assistance (ISA) which can be overridden a standard feature on all new vehicles in Europe. The five-minute video has been launched as the European Commission continues work on the development of the next generation of vehicle safety standards, expected to be launched later this year. A major study for the Commission published last year by consultants TRL found that ISA is one of several new vehicl
February 1, 2016 Read time: 2 mins
A new film from the 3535 European Transport Safety Council (ETSC) makes the case for making intelligent speed assistance (ISA) which can be overridden a standard feature on all new vehicles in Europe.
 
The five-minute video has been launched as the European Commission continues work on the development of the next generation of vehicle safety standards, expected to be launched later this year.

A major study for the Commission published last year by consultants TRL found that ISA is one of several new vehicle technologies that are now suitable for mandatory fitting on new cars as they are ‘feasible in terms of the technology required’, already available on the market and offer a positive benefit-cost ratio.

Several vehicles currently in showrooms already feature the technology including the Ford S-Max/Galaxy and Volvo XC90. The European consumer safety rating organisation 6437 Euro NCAP awards additional points to cars fitted with ISA.

Ellen Townsend, policy director of ETSC said: "Getting Intelligent Speed Assistance technology in all new cars will help Europe maintain at the cutting edge as the industry moves increasingly towards automated driving. This is an automated feature that is proven, effective and available now.

"Speed is one of the biggest killers on our roads. With the potential to cut deaths by 20%, ISA really is a no-brainer."

The film includes a demonstration of the system by Oliver Carsten of the University of Leeds in a production Ford Galaxy factory-fitted with ISA. It also features expert contributions from Aled Williams of Euro NCAP, Dr Áine Carroll, a leading expert in post-crash rehabilitation, Koen Ricour of the European Traffic Police Network TISPOL and Ms Townsend of ETSC.

For more information on companies in this article

Related Content

  • German authorities use CB-radio message to reduce accidents in roadworks
    April 8, 2014
    Citizen Band radio is proving useful to prevent accidents in Germany’s roadworks. In common with other German Länder (federal regions) with large volumes of commercial vehicles using their trunk road networks, Bavaria had been experiencing high levels of road traffic accidents (RTAs) involving heavy trucks in the vicinity of minor motorway maintenance sites. This was despite the extensive visual warning regulations published in the German federal road safety audit (RSA) guidelines for the protection of site
  • Global ITS market ‘to grow at a CAGR of over 10 per cent by 2020’
    January 19, 2016
    According to the recently published report by market research and consulting company TechSci Research, Global Intelligent Transportation Systems Market By System, By Application & Competition Forecast and Opportunities, 2010 - 2020, the global ITS market is projected to register a CAGR of more than 10 per cent during 2015-2020. Global intelligent transportation systems (ITS) market witnessed significant growth over the last few years due to implementation of various traffic management and mass transit sy
  • TRL welcomes changes to UK car driving test
    April 18, 2017
    Experts at the Transport Research Laboratory (TRL) have welcomed the announcement that a new car practical driving test will come into force in the UK on 4 December 2017. The independent organisation led the trialling of the proposed changes in a country-wide controlled study of their impact on how people learn to drive, and on how people drive post-test. The changes, which include the use of a satnav to promote independent driving and revised manoeuvres, are designed to promote greater independence and
  • Bristol trials new cycle safety technology
    June 9, 2014
    As part of an ongoing trial funded by five West of England local authorities, UK bus operator First West of England will for the first time be test driving state-of-the-art cycle safety technology on two of its buses on the busy Gloucester Road route in the city of Bristol. Developed by Fusion Processing, CycleEye technology aims to reduce the growing number of cyclist collisions and casualties across the country involving large commercial vehicles. CycleEye is fitted to the side of the vehicle and