Skip to main content

New film highlights life-saving potential of ISA technology for new cars

A new film from the European Transport Safety Council (ETSC) makes the case for making intelligent speed assistance (ISA) which can be overridden a standard feature on all new vehicles in Europe. The five-minute video has been launched as the European Commission continues work on the development of the next generation of vehicle safety standards, expected to be launched later this year. A major study for the Commission published last year by consultants TRL found that ISA is one of several new vehicl
February 1, 2016 Read time: 2 mins
A new film from the 3535 European Transport Safety Council (ETSC) makes the case for making intelligent speed assistance (ISA) which can be overridden a standard feature on all new vehicles in Europe.
 
The five-minute video has been launched as the European Commission continues work on the development of the next generation of vehicle safety standards, expected to be launched later this year.

A major study for the Commission published last year by consultants TRL found that ISA is one of several new vehicle technologies that are now suitable for mandatory fitting on new cars as they are ‘feasible in terms of the technology required’, already available on the market and offer a positive benefit-cost ratio.

Several vehicles currently in showrooms already feature the technology including the Ford S-Max/Galaxy and Volvo XC90. The European consumer safety rating organisation 6437 Euro NCAP awards additional points to cars fitted with ISA.

Ellen Townsend, policy director of ETSC said: "Getting Intelligent Speed Assistance technology in all new cars will help Europe maintain at the cutting edge as the industry moves increasingly towards automated driving. This is an automated feature that is proven, effective and available now.

"Speed is one of the biggest killers on our roads. With the potential to cut deaths by 20%, ISA really is a no-brainer."

The film includes a demonstration of the system by Oliver Carsten of the University of Leeds in a production Ford Galaxy factory-fitted with ISA. It also features expert contributions from Aled Williams of Euro NCAP, Dr Áine Carroll, a leading expert in post-crash rehabilitation, Koen Ricour of the European Traffic Police Network TISPOL and Ms Townsend of ETSC.

For more information on companies in this article

Related Content

  • Victoria trials automated vehicles
    August 11, 2017
    An automated vehicle trial is underway on the Monash-CityLink-Tullamarine corridor to help Victoria, Australia, prepare for the future of driverless vehicles. The Government is partnering with VicRoads, RACV and Transurban, to trial connected and automated vehicles from manufacturers BMW, Mercedes, Tesla and Volvo. The study will look at how to prepare road infrastructure, regulations and the community for the integration of this new technology into our transport system.
  • ITS America, automakers call on FCC to protect the safety spectrum
    July 11, 2016
    ITS America, along with automakers and intelligent transportation organisations, has filed comments with the US Federal Communications Commission (FCC), urging the FCC to focus on safety first when considering changing the rules of the 5.9 GHz Safety Spectrum band. The 5.9 GHz Safety Spectrum was allocated by the FCC in 1999 for the purpose of intelligent transportation systems (ITS) designed to bring safety benefits for consumers. The FCC is considering a proposal to reconfigure the 5.9 GHz band that w
  • Amey assesses Derby eRT feasibility
    October 21, 2020
    Study will identify most suitable routes for electric rapid transit to link public areas in UK city
  • Looking both ways for speeding vehicles
    June 9, 2015
    Single-camera bi-directional speed enforcement can reduce the cost of enforcing speeding on two-way roads without repositioning the camera. Truvelo has received UK type-approval for a simultaneous bi-directional (SBD) enforcement camera, the D-Cam P digital, which can capture speeding motorist both those travelling towards and away from the camera. It is also in the process of carrying out the first installations of the D-Cam P in the UK.