Skip to main content

New film highlights life-saving potential of ISA technology for new cars

A new film from the European Transport Safety Council (ETSC) makes the case for making intelligent speed assistance (ISA) which can be overridden a standard feature on all new vehicles in Europe. The five-minute video has been launched as the European Commission continues work on the development of the next generation of vehicle safety standards, expected to be launched later this year. A major study for the Commission published last year by consultants TRL found that ISA is one of several new vehicl
February 1, 2016 Read time: 2 mins
A new film from the 3535 European Transport Safety Council (ETSC) makes the case for making intelligent speed assistance (ISA) which can be overridden a standard feature on all new vehicles in Europe.
 
The five-minute video has been launched as the European Commission continues work on the development of the next generation of vehicle safety standards, expected to be launched later this year.

A major study for the Commission published last year by consultants TRL found that ISA is one of several new vehicle technologies that are now suitable for mandatory fitting on new cars as they are ‘feasible in terms of the technology required’, already available on the market and offer a positive benefit-cost ratio.

Several vehicles currently in showrooms already feature the technology including the Ford S-Max/Galaxy and Volvo XC90. The European consumer safety rating organisation 6437 Euro NCAP awards additional points to cars fitted with ISA.

Ellen Townsend, policy director of ETSC said: "Getting Intelligent Speed Assistance technology in all new cars will help Europe maintain at the cutting edge as the industry moves increasingly towards automated driving. This is an automated feature that is proven, effective and available now.

"Speed is one of the biggest killers on our roads. With the potential to cut deaths by 20%, ISA really is a no-brainer."

The film includes a demonstration of the system by Oliver Carsten of the University of Leeds in a production Ford Galaxy factory-fitted with ISA. It also features expert contributions from Aled Williams of Euro NCAP, Dr Áine Carroll, a leading expert in post-crash rehabilitation, Koen Ricour of the European Traffic Police Network TISPOL and Ms Townsend of ETSC.

For more information on companies in this article

Related Content

  • Tags or communication based toll payment systems?
    January 20, 2012
    Midland Expressway Ltd's Tom Fanning discusses deployment of Near Field Communicationbased payment on the M6 Toll facility The M6 Toll's introduction from early next year of Near Field Communication (NFC) is a pragmatic response to the relative scarcity of tolled facilities and the concomitant low levels of tag take-up in the UK, according to the road's operator, Midland Expressway Ltd (MEL). Nevertheless, Dedicated Short-Range Communication (DSRC)-based tags operating at 5.8GHz are still a key part of the
  • Dynniq’s Flow Experience comes to life
    February 19, 2018
    Dynniq, which offers integrated mobility, parking and energy solutions and services, will feature new innovations at Intertraffic Amsterdam 2018, which will be presented through a unique virtual reality (VR) experience and several highly engaging talks and workshops. The Dynniq CrossCycle is an app that provides extra services to cyclists. Cyclists approaching a traffic light are detected earlier than at the stop bar, when they would be able to push the button. It means an individual cyclist has a
  • In-car electronics and user demand for connectivity make case for automotive Ethernet
    January 22, 2014
    According to Frost and Sullivan, the use of Ethernet technology in automotive is gaining pace in Europe and North America. The paradigm shift towards connected cars and associated services such as automotive app stores and connected location-based services is fuelling the uptake. Along with the need to integrate multiple consumer electronic devices, the importance of offering prioritised, personalised services and maintaining brand identity are compelling automotive OEMs (original equipment manufacturers) t
  • GPS delivers accurate journey time data for UTC
    January 27, 2012
    A new solution developed as a consequence of the UK's Freeflow project fuses GPS and UTC loop data to give more accurate predictions of journey times, benefting network managers and travellers alike. By Matt Cowley and Gareth Jones, Trakm8 and John Polak and Rajesh Krishnan, Imperial College London