New aftermarket ADAS system announced

A new advanced driver assistance system (ADAS), developed by Iteris in partnership with Audiovox Electronics, has been unveiled at the 2011 International Consumer Electronic Show being held in Las Vegas this week. The new system, which is expected to be available later this year, provides consumers an opportunity to benefit from life-saving features that were previously only available on new premium cars or commercial Class 8 trucks. It incorporates Iteris’ proven AutoVue Lane Departure Warning (LDW) and Fo
May 17, 2012 Read time: 2 mins
A new advanced driver assistance system (ADAS), developed by 73 Iteris in partnership with Audiovox Electronics, has been unveiled at the 2011 International Consumer Electronic Show being held in Las Vegas this week. The new system, which is expected to be available later this year, provides consumers an opportunity to benefit from life-saving features that were previously only available on new premium cars or commercial Class 8 trucks. It incorporates Iteris’ proven AutoVue Lane Departure Warning (LDW) and Forward Collision Warning (FCW) systems developed for the OEM market.

The small, integrated unit consists of a camera and an onboard computer controlled by image recognition software and proprietary algorithms. The LDW function provides an audible warning if the driver crosses over the lane markings without engaging the turn signal, while the FCW system provides a similar alert when the driver is following too close to the vehicle ahead or when closing speed is likely to cause a collision.

“Driver distraction is a hot topic today in the media and among government and concerned consumers,” said Abbas Mohaddes, president and CEO of Iteris. “It was a logical next step for us to offer our active safety products into the consumer market and help prevent these easily avoidable accidents. We anticipate our partnership with an industry leader like Audiovox will  provide a platform to get our vital technology into the hands of consumers by leveraging our respective strengths in technology, product design, and consumer marketing.”
Location Based Systems

For more information on companies in this article

Related Content

  • WIM industry ponders certification challenge
    April 29, 2019
    It’s hard to pin down the world of Weigh in Motion. Adam Hill asks five of the sector’s leading players about current developments – and whether problems with certification will ever be solved
    Read More
  • Legalities of in-vehicle systems and cooperative infrastructures
    February 1, 2012
    Paul Laurenza of Dykema Gossett PLLC discusses the paths which lawmakers may go down on the route to making in-vehicle systems and cooperative infrastructures a reality. The question of whether or not to mandate in-vehicle systems for safety and other applications is a vexed one. There is a presumption on some parts that going down the road of forcing systems' fitment is somehow too domineering or restricting. Others would argue that it is the only realistic way of ensuring that systems achieve widespread d
    Read More
  • Connected vehicles - potential to transform US transportation
    April 12, 2013
    There’s a new face in the driving seat at the US Department of Transport’s ITS Joint Program Office. Fortunately, as Robin Meczes finds out, he’s no learner driver… Ask Kenneth Leonard why he wanted his new job as director of the ITS Joint Program Office, and his answer comes back without a second’s delay. “The potential to save lives, reduce injuries and help people enjoy a more efficient transportation system is the kind of challenge that makes me want to come to work each morning,” he says. “In my opinio
    Read More
  • New Volvo challenges connected car thinking
    September 8, 2014
    In America, the introduction of the Wi-Fi Innovation Act has sees the debate over the future of the 5.9GHz band and the potential to open it up to non-licenced users, enter a new phase. Amid the claim and counter-claim of the opposing camps, the launch of Volvo’s new XC90 is easily overlooked and while a connection between the two is not immediately apparent, the new all-wheel drive SUV could be a game-changer.
    Read More

Highlighted Content