New aftermarket ADAS system announced

A new advanced driver assistance system (ADAS), developed by Iteris in partnership with Audiovox Electronics, has been unveiled at the 2011 International Consumer Electronic Show being held in Las Vegas this week. The new system, which is expected to be available later this year, provides consumers an opportunity to benefit from life-saving features that were previously only available on new premium cars or commercial Class 8 trucks. It incorporates Iteris’ proven AutoVue Lane Departure Warning (LDW) and Fo
May 17, 2012 Read time: 2 mins
A new advanced driver assistance system (ADAS), developed by 73 Iteris in partnership with Audiovox Electronics, has been unveiled at the 2011 International Consumer Electronic Show being held in Las Vegas this week. The new system, which is expected to be available later this year, provides consumers an opportunity to benefit from life-saving features that were previously only available on new premium cars or commercial Class 8 trucks. It incorporates Iteris’ proven AutoVue Lane Departure Warning (LDW) and Forward Collision Warning (FCW) systems developed for the OEM market.

The small, integrated unit consists of a camera and an onboard computer controlled by image recognition software and proprietary algorithms. The LDW function provides an audible warning if the driver crosses over the lane markings without engaging the turn signal, while the FCW system provides a similar alert when the driver is following too close to the vehicle ahead or when closing speed is likely to cause a collision.

“Driver distraction is a hot topic today in the media and among government and concerned consumers,” said Abbas Mohaddes, president and CEO of Iteris. “It was a logical next step for us to offer our active safety products into the consumer market and help prevent these easily avoidable accidents. We anticipate our partnership with an industry leader like Audiovox will  provide a platform to get our vital technology into the hands of consumers by leveraging our respective strengths in technology, product design, and consumer marketing.”
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