New aftermarket ADAS system announced

A new advanced driver assistance system (ADAS), developed by Iteris in partnership with Audiovox Electronics, has been unveiled at the 2011 International Consumer Electronic Show being held in Las Vegas this week. The new system, which is expected to be available later this year, provides consumers an opportunity to benefit from life-saving features that were previously only available on new premium cars or commercial Class 8 trucks. It incorporates Iteris’ proven AutoVue Lane Departure Warning (LDW) and Fo
May 17, 2012 Read time: 2 mins
A new advanced driver assistance system (ADAS), developed by 73 Iteris in partnership with Audiovox Electronics, has been unveiled at the 2011 International Consumer Electronic Show being held in Las Vegas this week. The new system, which is expected to be available later this year, provides consumers an opportunity to benefit from life-saving features that were previously only available on new premium cars or commercial Class 8 trucks. It incorporates Iteris’ proven AutoVue Lane Departure Warning (LDW) and Forward Collision Warning (FCW) systems developed for the OEM market.

The small, integrated unit consists of a camera and an onboard computer controlled by image recognition software and proprietary algorithms. The LDW function provides an audible warning if the driver crosses over the lane markings without engaging the turn signal, while the FCW system provides a similar alert when the driver is following too close to the vehicle ahead or when closing speed is likely to cause a collision.

“Driver distraction is a hot topic today in the media and among government and concerned consumers,” said Abbas Mohaddes, president and CEO of Iteris. “It was a logical next step for us to offer our active safety products into the consumer market and help prevent these easily avoidable accidents. We anticipate our partnership with an industry leader like Audiovox will  provide a platform to get our vital technology into the hands of consumers by leveraging our respective strengths in technology, product design, and consumer marketing.”
Location Based Systems

Related Content

  • November 12, 2015
    Preventing connected vehicles creating disconnected drivers
    Advanced driver assistance systems (ADAS) are evolving at a rapid pace – but drivers’ ability to cope with them is not and at some point the mismatch must be addressed. Probably the biggest challenge the transportation industry has ever faced.” That is how Dr Bryan Reimer of Massachusetts Institute of Technology AgeLab describes the challenges posed by semi-autonomous vehicles.
    Read More
  • January 30, 2012
    In-vehicle systems as enforcement enablers?
    From an enforcement perspective at least, Toyota's recent recalls over problems with accelerator pedal assemblies had a positive outcome in that for the first time a major motor manufacturer outside of the US acknowledged publicly what many have known or suspected for quite a while: that the capability exists within certain car companies to extract data from a vehicle onboard unit which can be used to help ascertain, if not prove outright, just what was happening in the vital seconds up to an accident or cr
    Read More
  • March 18, 2014
    Lane departure warning enhanced by video recording
    Meritor Wabco has enhanced its OnLane lane warning departure system with a video safety option that provides the ability to record and save videos of critical safety events. Powered with SafeTraK technology by Takata, OnLane is designed to monitor road markings and the vehicle's position in the lane. The system delivers distinct audible warnings to the driver, encouraging the use of turn signals if the vehicle leaves its lane unintentionally. In addition, OnLane is equipped with what is said to be the in
    Read More
  • January 31, 2012
    In-vehicle intersection violation Warning system
    Mike Schagrin, ITS Joint Program Office, RITA, and John Harding, NHTSA, describe US progress towards an in-vehicle Intersection Violation Warning system. In 2008, there were 37,261 fatalities on US roadways. Of these, 7,772, some 20.8 per cent of the total, were defined as intersection crashes or intersection-related crashes. Through a multi-agency research initiative led by the Research and Innovative Technology Administration (RITA), the US Department of Transportation (USDOT) has developed a prototype In
    Read More

Highlighted Content