Mediamobile signs contract with Trafficmaster to enlarge its European coverage

Mediamobile and UK based traffic service provider Trafficmaster has signed an agreement which will enable Mediamobile to enhance its European traffic information service for carmakers, navigation system and PND manufacturers, telco's and media companies. The agreement will allow Mediamobile to offer as part of its multi-country service portfolio, traffic related data such as traffic events and traffic flow data over the UK territory produced by Trafficmaster. Whilst operating its own traffic and travel info
June 27, 2012 Read time: 2 mins
2025 Mediamobile and UK based traffic service provider 2216 Trafficmaster has signed an agreement which will enable Mediamobile to enhance its European traffic information service for carmakers, navigation system and PND manufacturers, telco's and media companies.

The agreement will allow Mediamobile to offer as part of its multi-country service portfolio, traffic related data such as traffic events and traffic flow data over the UK territory produced by Trafficmaster. Whilst operating its own traffic and travel information services under the V-Trafic brand in France, Finland, Sweden, Norway, Denmark and Poland, this new agreement will allow Mediamobile to expand its coverage to the UK.

Mediamobile says it is already collaborating with several major national and international traffic information providers in Europe, such as 2027 Infoblu for Italy, already a partner for the 1731 BMW's connected services in Europe, and Be-Mobile covering Belgium, Luxemburg, Netherlands, Portugal, Greece, Turkey and Romania, which, altogether, represent the largest RDS–TMC service coverage in Europe.

"The establishment of this relationship with Mediamobile is entirely consistent with the evolution of the European traffic information market, enabling Trafficmaster to participate within the European market's most comprehensive RDS-TMC service offer" explains Craig Blount, director of traffic services at Trafficmaster. "As a former shareholder in Mediamobile we have many shared values particularly with regard to our focus on high quality service delivery."
Location Based Systems

Related Content

  • Traffic congestion rise in Europe a ‘sign of economic recovery’
    March 4, 2014
    A new report from leading traffic information and driver services provider Inrix shows traffic congestion in Europe rose in 2013 for the first time in two years. According to the 2013 annual Inrix Traffic Scorecard, traffic congestion across Europe increased approximately six per cent in the last three quarters of the year. The amount of time British drivers spent in traffic throughout the year has risen slightly, from 29 hours in 2012 to 30 hours in 2013. This puts the UK in sixth place in Europe, behi
    Read More
  • Embedded connectivity delivers real time travel information
    February 3, 2012
    Ton Brand describes the GSM Association's Embedded mTelematics programme. As the world's roads become increasingly crowded, consumers and businesses are demanding better real-time information to help them both avoid traffic congestion and make smarter use of public transport. Embedding mobile connectivity directly into vehicles can enable drivers and passengers to see live traffic flows in their localities, as well as the expected arrival time of the next bus, ferry or tram
    Read More
  • Viewpoint on the 2015 ITS World Congress
    September 10, 2014
    The next ITS World Congress will be held in stunning Bordeaux, France, from 5 – 9 October, 2015. Didier Gorteman, Ertico - ITS Europe, chair of the organising committee, explains how the event is shaping up. Q The theme of next year’s ITS World Congress in Bordeaux is “Towards intelligent mobility – Better use of space”. Could you give an overview of how this theme will shape the event? A The EPC chose this theme together with the host organisations. With the word space we want to make a link to space
    Read More
  • Travel data critical to traffic management, traveller information
    January 31, 2012
    The ability to bundle together travel data from several discrete sources and fuse it to give a more comprehensive overview of events to stakeholders is the key aim of Viajeo, which is conducting trials in several cities around the world. Here, Ertico's Yanying Li writes about the project in more detail
    Read More

Highlighted Content