Inrix acquires OpenCar to challenge Apple and Google in the car

Inrix has completed the acquisition of OpenCar, a US-based automotive software and services provider, in a purchase which enables Inrix to extend its cloud platform into the dashboard with a broad portfolio of third-party content and applications in a customisable automaker-controlled user experience. OpenCar, backed for the last five years by a strategic partnership with Mazda Motor Corporation, offers a white label, standards-based application development environment and framework, fully controlled by
March 10, 2016 Read time: 2 mins
163 Inrix has completed the acquisition of OpenCar, a US-based automotive software and services provider, in a purchase which enables Inrix to extend its cloud platform into the dashboard with a broad portfolio of third-party content and applications in a customisable automaker-controlled user experience.

OpenCar, backed for the last five years by a strategic partnership with Mazda Motor Corporation, offers a white label, standards-based application development environment and framework, fully controlled by the automaker and enables brand-, model- and region-specific touch and voice interfaces across the entire infotainment service.

This capability allows OEMs to enhance their brand and satisfy consumer demand through a variety of in-car information, media and location-based applications. While OpenCar is designed to understand the data generated by advanced vehicle systems, control of how it is used, shared and stored remains in the hands of the automaker.

“Today, over half of the connected vehicles in the world use INRIX services. By 2020, more than a quarter billion connected cars will be on the road,” said Bryan Mistele, president and CEO of INRIX. “With the OpenCar acquisition, INRIX is in the driver’s seat to provide those connected services and expand into the digital dashboard with unique, easy-to-use applications designed especially for next-gen automotive experiences.”

“We’re excited to see additional competition in this important connected car segment,” said Marcus Keith, head of Audi connect and HMI development at Audi. “The combination of Inrix and OpenCar should be very compelling for bringing new applications.”

“OpenCar enables automakers to create an end-to-end ecosystem for in-car applications that make it easier, safer and more enjoyable to be behind the wheel,” said Jeff Payne, CEO of OpenCar. “Inrix gives us the opportunity to grow the footprint of our app platform much faster, both geographically and with more OEMs.”
Location Based Systems

Related Content

  • November 28, 2013
    NavFusion provides map updates via a smart phone app
    A new app that connects a vehicle’s systems to the internet opens up a range of possibilities as Jon Masters discovers. Sometimes the most straightforward or simple of ideas can be the most significant. So it seems with the latest development from Hungarian navigation software supplier NNG. The company’s software features in-vehicle infotainment systems and has launched NavFusion – which connects a vehicles’ sat nav programs to smartphones. NavFusion is being incorporated into NNG’s iGO navigation s
    Read More
  • March 25, 2015
    Inrix joins ITF corporate partnership board
    Inrix is to join the Corporate Partnership Board (CPB) of the International Transport Forum (ITF) at the OECD. Created in 2013, the CPB is the ITF's platform for engaging with the private sector and enriching policy discussion with a business perspective among its 54 member countries. Inrix joins the 13 current CPB members from across the transport industry: Bombardier Transportation, China Communications Construction Company (CCCC), China Ocean Shipping Company (COSCO Group), Kapsch TrafficCom, Meridiam, M
    Read More
  • July 28, 2016
    ADAS leads consumer preferences in new vehicle purchases, says survey
    According to a new IHS Automotive global consumer survey, Connected Cars, 55 per cent of annual global new vehicle sales in 2020 will be connected vehicles and at that time, nearly half of the global fleet of vehicles in operation will be connected. Findings indicate that new advanced technologies and increased connectivity are driving consumer preferences as they consider new vehicles. More than 4,000 vehicle owners intending to purchase a new vehicle within the next 36 months were surveyed, representi
    Read More
  • June 29, 2021
    Can AV mapping rely on crowds?
    Mapping tech companies need to expand their data inputs beyond crowdsourcing in order to maintain temporally accurate maps at scale, says Ro Gupta at Carmera
    Read More

Highlighted Content