Inrix acquires OpenCar to challenge Apple and Google in the car

Inrix has completed the acquisition of OpenCar, a US-based automotive software and services provider, in a purchase which enables Inrix to extend its cloud platform into the dashboard with a broad portfolio of third-party content and applications in a customisable automaker-controlled user experience. OpenCar, backed for the last five years by a strategic partnership with Mazda Motor Corporation, offers a white label, standards-based application development environment and framework, fully controlled by
March 10, 2016 Read time: 2 mins
163 Inrix has completed the acquisition of OpenCar, a US-based automotive software and services provider, in a purchase which enables Inrix to extend its cloud platform into the dashboard with a broad portfolio of third-party content and applications in a customisable automaker-controlled user experience.

OpenCar, backed for the last five years by a strategic partnership with Mazda Motor Corporation, offers a white label, standards-based application development environment and framework, fully controlled by the automaker and enables brand-, model- and region-specific touch and voice interfaces across the entire infotainment service.

This capability allows OEMs to enhance their brand and satisfy consumer demand through a variety of in-car information, media and location-based applications. While OpenCar is designed to understand the data generated by advanced vehicle systems, control of how it is used, shared and stored remains in the hands of the automaker.

“Today, over half of the connected vehicles in the world use INRIX services. By 2020, more than a quarter billion connected cars will be on the road,” said Bryan Mistele, president and CEO of INRIX. “With the OpenCar acquisition, INRIX is in the driver’s seat to provide those connected services and expand into the digital dashboard with unique, easy-to-use applications designed especially for next-gen automotive experiences.”

“We’re excited to see additional competition in this important connected car segment,” said Marcus Keith, head of Audi connect and HMI development at Audi. “The combination of Inrix and OpenCar should be very compelling for bringing new applications.”

“OpenCar enables automakers to create an end-to-end ecosystem for in-car applications that make it easier, safer and more enjoyable to be behind the wheel,” said Jeff Payne, CEO of OpenCar. “Inrix gives us the opportunity to grow the footprint of our app platform much faster, both geographically and with more OEMs.”
Location Based Systems

Related Content

  • January 8, 2013
    Inrix and CenNavi to deliver premium traffic services in China
    US-headquartered traffic information and driver services provider Inrix is to partner with China’s traffic information services provider CenNavi to deliver premium real-time, predictive and historical traffic services across China. The companies say the collaboration leverages Inrix’s sophisticated traffic intelligence platform, vertical market expertise and connected services technologies with CenNavi’s real-time traffic information and advanced technologies, domestic experience and automotive relationship
    Read More
  • May 16, 2022
    GM & Inrix widen field of View
    Safety View cloud platform will give transport agencies more data for road safety initiatives
    Read More
  • May 16, 2012
    Rush to launch smartphone telematics applications
    The number of global users of telematics smartphone applications will increase from 3.2 million in 2011 to 129 million in 2016, with North America as the dominant region, according to the latest ABI Research forecasts. Practice director Dominique Bonte comments: “The integration of smartphones and smartphone applications into vehicles represents nothing less than a renaissance of the interest in both consumer and commercial telematics markets. Car OEMs, automotive Tier Ones, telematics service providers and
    Read More
  • February 28, 2013
    The cloud - the future of in-car telematics?
    Fiat Chrysler product concept and infotainment director Pierpaolo Tona told the conference that the big car manufacturers need to organise their telematics approach around three key pillars – and the first one of those is people. “OEMs need to understand consumers and their needs better than they understand them themselves,” he commented. The second pillar, suggested Tona, is technology. “Technology is never for the sake of it. Choose the right technology with the right performance to fulfil every consumer’
    Read More

Highlighted Content