Skip to main content

Growth of embedded car OEM telematics subscribers

According to a new research report by Berg Insight, the number of telematics service subscribers using embedded systems will grow at a compound annual growth rate (CAGR) of 36.4 per cent from 26.5 million subscribers at the end of 2015 to 170.2 million subscribers at the end of 2021. In addition, Berg Insight forecasts that shipments of embedded car OEM telematics systems worldwide will grow from almost 13.8 million units in 2015 at a CAGR of over 25.1 per cent to reach 52.8 million units in 2021. In Eur
December 22, 2016 Read time: 2 mins
According to a new research report by 3849 Berg Insight, the number of telematics service subscribers using embedded systems will grow at a compound annual growth rate (CAGR) of 36.4 per cent from 26.5 million subscribers at the end of 2015 to 170.2 million subscribers at the end of 2021.

In addition, Berg Insight forecasts that shipments of embedded car OEM telematics systems worldwide will grow from almost 13.8 million units in 2015 at a CAGR of over 25.1 per cent to reach 52.8 million units in 2021. In Europe, uptake will increase rapidly due to the eCall initiative in the EU and ERA-GLONASS in the Eurasian Customs Union, scheduled to be fully implemented in 2018 and 2017 respectively.
 
Connected car services have evolved from being a differentiating factor to a common feature with a high attach rate among the premium car brands and are rapidly becoming increasingly common in mid-range vehicles. GM’s OnStar was launched 20 years ago and is today the market leader worldwide with more than 7.0 million paying subscribers and well above 10.0 million active users in total. BMW includes telematics hardware as a standard feature on all its cars sold in 43 markets worldwide and has the second largest user base with 3.4 million equipped vehicles. PSA is in third place and manages 1.8 million connected vehicles in Europe.
 
“Carmakers and car owners are starting to see the benefits of connected car services as a growing number of new vehicles are equipped with the technology”, said Jonas Wennermark, IoT/M2M Analyst at Berg Insight. “However, the really exciting development will happen when we move from telematics services as an add-on to actually design a vehicle with connectivity in mind. Starting with Tesla, several car makers have introduced vehicles with large dashboard touchscreens and the ability to receive over-the-air updates. “We have also seen Volvo and Bentley launch interesting concierge services for the premium segment, such as fuel-delivery to the customer’s vehicle”, added Wennermark.

For more information on companies in this article

Related Content

  • TomTom launches OEM.connect programme
    June 19, 2019
    TomTom Telematics has launched its OEM.connect programme to allow vehicle manufacturers to connect with its telematics service platform. The programme will allow vehicle manufacturers to use TomTom’s fleet management solutions Webfleet and Nextfleet using vehicles fitted with connectivity systems. The company says the owners of OEM.connect equipped vehicles can then access TomTom Telematics’ applications to help boost the safety of fleet operations. Fleet data comprising from cars, light commerci
  • TomTom launches OEM.connect programme
    May 1, 2019
    TomTom Telematics has launched its OEM.connect programme to allow vehicle manufacturers to connect with its telematics service platform. The programme will allow manufacturers to use TomTom’s fleet management solutions Webfleet and Nextfleet using vehicles fitted with connectivity systems. The company says the owners of OEM.connect-equipped vehicles can then access TomTom Telematics’ applications to help boost the safety of fleet operations. Fleet data from cars, light commercial vehicles or trucks fro
  • Four predictions for the automotive and transportation industry
    May 30, 2012
    Frost & Sullivan has released the results from its customer survey with several hundred companies conducted in December 2011, executed to find out the top predictions for 2012 for the global automotive and transportation market. Market growth in all regions except Europe, accelerated introduction of plug in hybrid and battery electric vehicles due to increasing fuel prices, mobility and integrated transportation as well as the integration of the smart phone with dedicated application stores and innovative H
  • EasyPark aims to minimise parking hassle
    March 26, 2014
    Motorists drive to a location to do something, not to park. Minimising the effort required to park is the aim of a new system that integrates EasyPark’s new in-car parking payment app with the forthcoming Volvo Sensus Connect in-car information and navigation system. When a motorist parks up, at a location suggested by Sensus Connect close to the driver’s stated destination, they receive a message on the dashboard display asking if they wish to start a parking transaction.