Skip to main content

Growing acceptance of autonomous driving ‘allows for growth opportunities’

New analysis from Frost & Sullivan, Strategic Outlook of Global Autonomous Driving Market in 2016, indicates that the autonomous driving market is all set to receive a huge boost with 80 per cent of automotive original equipment manufacturers (OEMs) looking to finalise their automation technology roadmap in 2016. This trend is expected to pave the way for new business models in the automotive ecosystem. Once the market establishes a conducive testing environment and develops improved sensing capabilities, t
April 14, 2016 Read time: 2 mins
New analysis from 2097 Frost & Sullivan, Strategic Outlook of Global Autonomous Driving Market in 2016, indicates that the autonomous driving market is all set to receive a huge boost with 80 per cent of automotive original equipment manufacturers (OEMs) looking to finalise their automation technology roadmap in 2016. This trend is expected to pave the way for new business models in the automotive ecosystem. Once the market establishes a conducive testing environment and develops improved sensing capabilities, their focus will turn to augmenting data acquisition and validation capabilities.

The analysis finds that one in seven cars will feature highly automated features by 2030.

Interestingly, the need to reduce road fatalities and enhance the commute experience of passengers is unlikely to be a strong adoption driver for autonomous driving. OEMs will instead be impelled by the need to forge the best partnerships and build a reliable eco system with diverse entities that can provide value at various stages.

“Meanwhile, the market is enthusiastically adopting and investing in revolutionary technologies such as Artificial Intelligence (AI) and deep learning,” states Frost & Sullivan Intelligent mobility research analyst Arunprasad Nandakumar. “In fact, a strong AI and deep learning wing is considered vital for designing a sustainable business model for autonomous driving.”

However, the industry is battling several technological challenges in its creation of the ideal sensing suite. Companies are striving to offer vision capabilities in multiple driving conditions at a reasonable price, but the current software and validation capabilities are not sufficient to flawlessly sustain a complex autonomous driving environment. Above all, the industry is in dire need of a favourable regulatory framework.

Industry participants need to adopt a unified approach to devising regulatory frameworks. It is crucial that they make sure that new regulations will assist the growth of the global autonomous driving market rather than just the regional markets. Without global standards and regulations, the market will be impaired by reduced interoperability.

“Overall, the participants that will enjoy success are not likely to be singular entities, but those with the strongest partnerships and ecosystems,” noted Nandakumar. ”These companies are expected to boast a robust product and service portfolio that best address the needs of next-generation drivers.”

For more information on companies in this article

Related Content

  • Technology and finance shapes up to make MaaS happen
    June 7, 2017
    The technology and finance aspects needed for Mobility as a Service (MaaS) to become widely adopted are taking shape as Geoff Hadwick and Colin Sowman hear. Sampo Hietanen, CEO of MaaS Global and ‘father’ of MaaS, started his address to ITS International’s recent MaaS Market conference in London by saying: “All of the problems that can be solved by a company or group of companies have already been solved, and now we are left with the big ones such as housing, transport and health. He called MaaS the “Netfli
  • Get connected at ITS European Congress in Lisbon
    February 20, 2020
    The way connectivity is transforming how we plan and deliver mobility will be discussed in detail at this year’s ITS European Congress in Lisbon from 18-20 May.
  • Nokia builds comms network for the smart, super-connected highway
    March 6, 2025
    The challenges are clear, but operators are embracing digitalisation and automation as they work to transform the highway landscape
  • Arup picks 8 ways ITS can save the planet
    January 6, 2022
    The solutions we need to accelerate carbon-free transport are known, available and ready to be deployed. Tim Gammons from Arup explains what the ITS industry can do now to help…