Skip to main content

Growing acceptance of autonomous driving ‘allows for growth opportunities’

New analysis from Frost & Sullivan, Strategic Outlook of Global Autonomous Driving Market in 2016, indicates that the autonomous driving market is all set to receive a huge boost with 80 per cent of automotive original equipment manufacturers (OEMs) looking to finalise their automation technology roadmap in 2016. This trend is expected to pave the way for new business models in the automotive ecosystem. Once the market establishes a conducive testing environment and develops improved sensing capabilities, t
April 14, 2016 Read time: 2 mins
New analysis from 2097 Frost & Sullivan, Strategic Outlook of Global Autonomous Driving Market in 2016, indicates that the autonomous driving market is all set to receive a huge boost with 80 per cent of automotive original equipment manufacturers (OEMs) looking to finalise their automation technology roadmap in 2016. This trend is expected to pave the way for new business models in the automotive ecosystem. Once the market establishes a conducive testing environment and develops improved sensing capabilities, their focus will turn to augmenting data acquisition and validation capabilities.

The analysis finds that one in seven cars will feature highly automated features by 2030.

Interestingly, the need to reduce road fatalities and enhance the commute experience of passengers is unlikely to be a strong adoption driver for autonomous driving. OEMs will instead be impelled by the need to forge the best partnerships and build a reliable eco system with diverse entities that can provide value at various stages.

“Meanwhile, the market is enthusiastically adopting and investing in revolutionary technologies such as Artificial Intelligence (AI) and deep learning,” states Frost & Sullivan Intelligent mobility research analyst Arunprasad Nandakumar. “In fact, a strong AI and deep learning wing is considered vital for designing a sustainable business model for autonomous driving.”

However, the industry is battling several technological challenges in its creation of the ideal sensing suite. Companies are striving to offer vision capabilities in multiple driving conditions at a reasonable price, but the current software and validation capabilities are not sufficient to flawlessly sustain a complex autonomous driving environment. Above all, the industry is in dire need of a favourable regulatory framework.

Industry participants need to adopt a unified approach to devising regulatory frameworks. It is crucial that they make sure that new regulations will assist the growth of the global autonomous driving market rather than just the regional markets. Without global standards and regulations, the market will be impaired by reduced interoperability.

“Overall, the participants that will enjoy success are not likely to be singular entities, but those with the strongest partnerships and ecosystems,” noted Nandakumar. ”These companies are expected to boast a robust product and service portfolio that best address the needs of next-generation drivers.”

For more information on companies in this article

Related Content

  • Ford targets fully autonomous vehicle in 2021
    August 17, 2016
    Ford has announced its intention to have a high-volume, fully autonomous vehicle in commercial operation in 2021. The new vehicle will be a Society of Automotive Engineers-rated level 4-capable vehicle without a steering wheel or gas and brake pedals. It is being specifically designed for commercial mobility services, such as ride sharing and ride hailing, and will be available in high volumes. SAE level 4 is one level below full automation and is defined as ‘mode-specific performance by an automated
  • IN FOCUS: What Lidar does next
    March 16, 2023
    Automotive, tolling, robotics – outside of traffic, road safety and autonomous vehicles, what applications will move the dial in terms of Lidar during 2023? Quite a few, finds Adam Hill
  • Women in ITS: "You can’t be what you can’t see"
    March 4, 2025
    Bias – unconscious or otherwise – is a major problem when it comes to ensuring that ITS businesses reflect the diversity of the talent pool available to them. But there are practical solutions to challenges which have made the playing field uneven…
  • Unmanned vehicles ‘to transform transportation within a few years’
    March 10, 2015
    According to new analysis from Frost and Sullivan, advances in sensor fusion technologies with high imaging capabilities to enhance manoeuvrability are quickening the development of unmanned vehicles. The resulting increase in the use of unmanned vehicles will eventually alter the dynamics of the transportation industry. The report, Innovations in Unmanned Vehicles–Land, Air, and Sea, finds that high-quality image and navigation sensors such as light detection and ranging systems, radar, and advanced global