Skip to main content

Growing acceptance of autonomous driving ‘allows for growth opportunities’

New analysis from Frost & Sullivan, Strategic Outlook of Global Autonomous Driving Market in 2016, indicates that the autonomous driving market is all set to receive a huge boost with 80 per cent of automotive original equipment manufacturers (OEMs) looking to finalise their automation technology roadmap in 2016. This trend is expected to pave the way for new business models in the automotive ecosystem. Once the market establishes a conducive testing environment and develops improved sensing capabilities, t
April 14, 2016 Read time: 2 mins
New analysis from 2097 Frost & Sullivan, Strategic Outlook of Global Autonomous Driving Market in 2016, indicates that the autonomous driving market is all set to receive a huge boost with 80 per cent of automotive original equipment manufacturers (OEMs) looking to finalise their automation technology roadmap in 2016. This trend is expected to pave the way for new business models in the automotive ecosystem. Once the market establishes a conducive testing environment and develops improved sensing capabilities, their focus will turn to augmenting data acquisition and validation capabilities.

The analysis finds that one in seven cars will feature highly automated features by 2030.

Interestingly, the need to reduce road fatalities and enhance the commute experience of passengers is unlikely to be a strong adoption driver for autonomous driving. OEMs will instead be impelled by the need to forge the best partnerships and build a reliable eco system with diverse entities that can provide value at various stages.

“Meanwhile, the market is enthusiastically adopting and investing in revolutionary technologies such as Artificial Intelligence (AI) and deep learning,” states Frost & Sullivan Intelligent mobility research analyst Arunprasad Nandakumar. “In fact, a strong AI and deep learning wing is considered vital for designing a sustainable business model for autonomous driving.”

However, the industry is battling several technological challenges in its creation of the ideal sensing suite. Companies are striving to offer vision capabilities in multiple driving conditions at a reasonable price, but the current software and validation capabilities are not sufficient to flawlessly sustain a complex autonomous driving environment. Above all, the industry is in dire need of a favourable regulatory framework.

Industry participants need to adopt a unified approach to devising regulatory frameworks. It is crucial that they make sure that new regulations will assist the growth of the global autonomous driving market rather than just the regional markets. Without global standards and regulations, the market will be impaired by reduced interoperability.

“Overall, the participants that will enjoy success are not likely to be singular entities, but those with the strongest partnerships and ecosystems,” noted Nandakumar. ”These companies are expected to boast a robust product and service portfolio that best address the needs of next-generation drivers.”

Related Content

  • October 6, 2015
    Eight ways Volkswagen can regain their customers’ trust
    In the light of Volkswagen's concession of corporate wrongdoing in circumventing EPA (Environmental Protection Agency) testing in the US, Frost & Sullivan has proposed eight strategies the company can utilise to regain consumer trust, fuel sales volumes and develop sustainable revenue growth opportunities. Frost & Sullivan says developments in clean diesel technology and internal combustion engines (ICE) have been substantially pushed back by years. The immediate impact of this crisis goes beyond Volkswa
  • December 5, 2014
    Automatic driving creates billion dollar market
    A new study, Autonomous Driving, by Roland Berger Strategy consultants finds that automatic driving will generate additional revenue volume of up to US$40 billion in component sales in the period through 2030. In addition, new software solutions needed for automated driving will reach a global market volume as high as 20 billion dollars by 2030. There are specific technologies to be mastered, to a large extent unknown territory for both OEMs and suppliers and considerable investments will be needed to de
  • April 2, 2015
    New ticket purchase methods expected to drive advance of US public transit
    New analysis from Frost & Sullivan, Strategic Analysis of the US Automated Fare Collection Market in Rail and Urban Transit Systems, finds that the market earned revenues of US$324.5 million in 2014 and estimates this to reach US$634.8 million by 2021. The rising cost of fare management, coupled with the increasing presence of computing, sensors and connected devices, have made public transit systems more accessible to end users, thus boosting interest in automated fare collection (AFC) systems. With 33
  • July 19, 2012
    Key trends and forecasts for the North American and Latin American automotive navigation and telematics services
    According to a new report from Frost & Sullivan, the North and Latin American automotive navigation markets are on the cusp of a shift to connected navigation systems that offer real-time traffic information and local searching options. Navigation systems, whether by original equipment (OE) fitment, aftermarket, or portable navigation device (PND), are feeling the heat of competition from smartphone-based navigation applications. Low-cost smartphone replication technologies are helping navigation markets br