Skip to main content

Growing acceptance of autonomous driving ‘allows for growth opportunities’

New analysis from Frost & Sullivan, Strategic Outlook of Global Autonomous Driving Market in 2016, indicates that the autonomous driving market is all set to receive a huge boost with 80 per cent of automotive original equipment manufacturers (OEMs) looking to finalise their automation technology roadmap in 2016. This trend is expected to pave the way for new business models in the automotive ecosystem. Once the market establishes a conducive testing environment and develops improved sensing capabilities, t
April 14, 2016 Read time: 2 mins
New analysis from 2097 Frost & Sullivan, Strategic Outlook of Global Autonomous Driving Market in 2016, indicates that the autonomous driving market is all set to receive a huge boost with 80 per cent of automotive original equipment manufacturers (OEMs) looking to finalise their automation technology roadmap in 2016. This trend is expected to pave the way for new business models in the automotive ecosystem. Once the market establishes a conducive testing environment and develops improved sensing capabilities, their focus will turn to augmenting data acquisition and validation capabilities.

The analysis finds that one in seven cars will feature highly automated features by 2030.

Interestingly, the need to reduce road fatalities and enhance the commute experience of passengers is unlikely to be a strong adoption driver for autonomous driving. OEMs will instead be impelled by the need to forge the best partnerships and build a reliable eco system with diverse entities that can provide value at various stages.

“Meanwhile, the market is enthusiastically adopting and investing in revolutionary technologies such as Artificial Intelligence (AI) and deep learning,” states Frost & Sullivan Intelligent mobility research analyst Arunprasad Nandakumar. “In fact, a strong AI and deep learning wing is considered vital for designing a sustainable business model for autonomous driving.”

However, the industry is battling several technological challenges in its creation of the ideal sensing suite. Companies are striving to offer vision capabilities in multiple driving conditions at a reasonable price, but the current software and validation capabilities are not sufficient to flawlessly sustain a complex autonomous driving environment. Above all, the industry is in dire need of a favourable regulatory framework.

Industry participants need to adopt a unified approach to devising regulatory frameworks. It is crucial that they make sure that new regulations will assist the growth of the global autonomous driving market rather than just the regional markets. Without global standards and regulations, the market will be impaired by reduced interoperability.

“Overall, the participants that will enjoy success are not likely to be singular entities, but those with the strongest partnerships and ecosystems,” noted Nandakumar. ”These companies are expected to boast a robust product and service portfolio that best address the needs of next-generation drivers.”

Related Content

  • February 7, 2017
    European bike sharing market fuelled by innovations and government support
    New research by Frost & Sullivan, European Bike Sharing Market, Forecast to 2025, indicates that the bike sharing fleet will more than double in size from 151,302 units in 2016 to 341,250 units in 2025. Southern and Western Europe have high public bike sharing service (BSS) activity. About 196 cities in Southern Europe have more than 35,000 rental bikes; in Western Europe, 150 cities have nearly 70,000 rental bikes. Spain and France are the strongest markets, but the UK, Germany and Italy are expanding quic
  • August 14, 2012
    Europe will lead global hybrid and electric truck and bus market
    Europe will emerge as the most competitive regional market for hybrid and electric medium-heavy trucks and buses, globally, according to Frost & Sullivan. This will be particularly true for the transit bus segment, which is expected to experience proliferation of competitors, both on the original equipment manufacturer (OEM) and supplier side. Strategic Analysis of the Medium- to Heavy-duty Hybrid and Electric Commercial Vehicle Market in EMEA Region, from Frost & Sullivan, estimates that nearly seven per c
  • April 9, 2025
    Huawei is accelerating intelligence
    At MWC Barcelona 2025, Huawei released seven new smart transportation solutions and set out its philosophy for the use of AI to support safety and efficiency gains
  • May 14, 2015
    eCall mandate: a cost burden for car manufacturers?
    The European Parliament has mandated that all newly approved car and light-van models will have to be equipped with eCall boxes as standard fitment from 31 March 2018. eCall boxes are emergency call devices enabling rescue services to respond with faster road assistance based on knowledge of the exact location of the accident. The 2014 ban on telephone roaming charges across Europe will establish a favourable scenario for an interoperable eCall or telematics solution. However, while the European Commissi