Skip to main content

Growing acceptance of autonomous driving ‘allows for growth opportunities’

New analysis from Frost & Sullivan, Strategic Outlook of Global Autonomous Driving Market in 2016, indicates that the autonomous driving market is all set to receive a huge boost with 80 per cent of automotive original equipment manufacturers (OEMs) looking to finalise their automation technology roadmap in 2016. This trend is expected to pave the way for new business models in the automotive ecosystem. Once the market establishes a conducive testing environment and develops improved sensing capabilities, t
April 14, 2016 Read time: 2 mins
New analysis from 2097 Frost & Sullivan, Strategic Outlook of Global Autonomous Driving Market in 2016, indicates that the autonomous driving market is all set to receive a huge boost with 80 per cent of automotive original equipment manufacturers (OEMs) looking to finalise their automation technology roadmap in 2016. This trend is expected to pave the way for new business models in the automotive ecosystem. Once the market establishes a conducive testing environment and develops improved sensing capabilities, their focus will turn to augmenting data acquisition and validation capabilities.

The analysis finds that one in seven cars will feature highly automated features by 2030.

Interestingly, the need to reduce road fatalities and enhance the commute experience of passengers is unlikely to be a strong adoption driver for autonomous driving. OEMs will instead be impelled by the need to forge the best partnerships and build a reliable eco system with diverse entities that can provide value at various stages.

“Meanwhile, the market is enthusiastically adopting and investing in revolutionary technologies such as Artificial Intelligence (AI) and deep learning,” states Frost & Sullivan Intelligent mobility research analyst Arunprasad Nandakumar. “In fact, a strong AI and deep learning wing is considered vital for designing a sustainable business model for autonomous driving.”

However, the industry is battling several technological challenges in its creation of the ideal sensing suite. Companies are striving to offer vision capabilities in multiple driving conditions at a reasonable price, but the current software and validation capabilities are not sufficient to flawlessly sustain a complex autonomous driving environment. Above all, the industry is in dire need of a favourable regulatory framework.

Industry participants need to adopt a unified approach to devising regulatory frameworks. It is crucial that they make sure that new regulations will assist the growth of the global autonomous driving market rather than just the regional markets. Without global standards and regulations, the market will be impaired by reduced interoperability.

“Overall, the participants that will enjoy success are not likely to be singular entities, but those with the strongest partnerships and ecosystems,” noted Nandakumar. ”These companies are expected to boast a robust product and service portfolio that best address the needs of next-generation drivers.”

For more information on companies in this article

Related Content

  • Apple’s strategy indicates iPhone automotive solution, say researchers
    January 18, 2017
    According to Frost & Sullivan, Apple’s alleged future mobility program Project Titan, coupled with patent publications related to connected car technology and US$10 billion spent on research and development, indicates its interest in creating an automotive solution that revolves around the iPhone. Frost & Sullivan’s Scenario Analysis of Apple’s Strategy to Enter the Car Industry discusses the possible products and/or services that Apple could offer through Project Titan. The analysis also explores the ra
  • Four predictions for the automotive and transportation industry
    May 30, 2012
    Frost & Sullivan has released the results from its customer survey with several hundred companies conducted in December 2011, executed to find out the top predictions for 2012 for the global automotive and transportation market. Market growth in all regions except Europe, accelerated introduction of plug in hybrid and battery electric vehicles due to increasing fuel prices, mobility and integrated transportation as well as the integration of the smart phone with dedicated application stores and innovative H
  • Are Detroit OEMs heading towards extinction if Apple acquires Tesla?
    February 20, 2014
    Analyst comment from Frost & Sullivan indicates that the business consulting firm believes that Detroit OEMs are in trouble if Apple acquires Tesla and thinks that the rumours surrounding this potential acquisition have some fire behind them. According to automotive and transportation team leader Paraná Tharthiharan: "Apple has an arm that researches automated driving technology and Tesla is also interested in automated driving. Hence, the speculations carry more weight than mere rumours, as if about cel
  • Favourable government initiatives and new business models boost Poland’s EV market
    June 29, 2017
    Poland’s electro-mobility market is ripe for growth, according to research organisation Frost & Sullivan. Favourable government initiatives such as the Electro-mobility Plan and Electro-mobility and Alternative Fuels Act are reshaping local mobility and igniting innovative clean technologies to achieve higher competitiveness and energy optimisation.