Skip to main content

Global ADAS market will approach $10 billion this year

Advanced Driver Assistance Systems (ADAS) have been expensive add-on technical features for luxury vehicles for over 10 years, but during 2011, or perhaps more accurately Model Year 2012, features such as adaptive cruise control, lane departure warning, and low-speed collision mitigation will finally become available on higher-volume models such as the Ford Focus and Mercedes Benz C-Class.
April 25, 2012 Read time: 2 mins
RSSAdvanced Driver Assistance Systems (ADAS) have been expensive add-on technical features for luxury vehicles for over 10 years, but during 2011, or perhaps more accurately Model Year 2012, features such as adaptive cruise control, lane departure warning, and low-speed collision mitigation will finally become available on higher-volume models such as the 278 Ford Focus and 1685 Mercedes Benz C-Class.

According to 5725 ABI Research, this year, the global ADAS market value should approach US$10 billion, growing to an impressive $130 billion in 2016. “There are two main reasons why ABI Research anticipates accelerated growth in ADAS installations over the next five years,” says principal analyst David Alexander. “The first is the technical improvement in sensor design and manufacturing that is delivering lower cost and better performance. The second is the development of additional features over the core function for many systems that will make them more attractive to new-car buyers.”

Sensor fusion is allowing better functionality and performance from individual features, and the improvements are expected to continue while prices decline as volumes grow and development costs are amortized. Early lane departure warning simply alerted the driver if the vehicle strayed from the marked lane when the turn signal was not activated. Now such a system can also provide a record of the last speed limit sign passed, correct the lane drift, and operate the adaptive headlights.

“Blind spot detection is another option that now offers additional functionality on many vehicles,” says research director Larry Fisher of ABI Research’s NextGen division. “On some radar-based BSD systems this feature can use its sensors to determine when vehicles are approaching from the side when reversing out of a parking space. Other BSD systems are able to look further rearward to check for overtaking vehicles about to enter the blind spot.”

The “Advanced Driver Assistance Systems (ADAS) Market Data” study provides a comprehensive summary of data for driver monitoring systems, adaptive cruise control, intelligent speed assist, front collision warning, pedestrian detection, lane departure warning, road sign recognition, blind spot detection, night vision, and adaptive headlight systems. System volume and value forecasts for installations are provided globally, by region, through 2016, as well as a sampling of system selling prices in key countries.

For more information on companies in this article

Related Content

  • Smart mobility on the rise, says ABI Research
    May 10, 2016
    As extreme pollution and congestion in urban areas coupled with limited transportation options continues to challenge major cities across the globe, market intelligence firm ABI Research, predicts an imminent rise in smart electric mobility. Data analysis forecasts global electric vehicle revenue will hit US$58 billion in 2021, more than five times its market value in 2015. "The role of vehicle electrification in urban areas is part of a broader smart mobility model that includes shared vehicles, chargi
  • New revenue streams for transit operators through NFC
    May 9, 2012
    NXP has claimed the top spot in the contactless ticketing market in ABI Research’s new market analysis. Shipments of the Mifare range (Classic, Plus, Ultralight, and DESFire) remain strong despite some security concerns around the Classic product. ABI says that overall, Mifare has withstood scrutiny and demonstrates that the highest level of security is not an overriding factor in adoption with the focus on cost effectiveness, convenience, and reliability. The lack of alternative solutions has helped cement
  • Applied Information’s app gets Marietta connected
    October 26, 2017
    Must the benefits of connected vehicle technology wait for a generation of new or retrofitted vehicles? The US city of Marietta is about to find out. Can connected vehicle functionality be delivered via a smartphone? Well, in Marietta, Georgia, they are about to answer that question. The city is testing a smartphone app which warns motorists of nearby cyclists and pedestrians, approaching first responders, wrong-way driving, entering active school zones and much more.
  • Updated GreenRoad nearly eliminates posted speed violations
    April 23, 2012
    GreenRoad, the specialist in fleet driver performance and safety management, has added new functionality to GreenRoad 360 which includes posted speed performance, idling heat maps, and extended data integration with new APIs.