Skip to main content

Global ADAS market will approach $10 billion this year

Advanced Driver Assistance Systems (ADAS) have been expensive add-on technical features for luxury vehicles for over 10 years, but during 2011, or perhaps more accurately Model Year 2012, features such as adaptive cruise control, lane departure warning, and low-speed collision mitigation will finally become available on higher-volume models such as the Ford Focus and Mercedes Benz C-Class.
April 25, 2012 Read time: 2 mins
RSSAdvanced Driver Assistance Systems (ADAS) have been expensive add-on technical features for luxury vehicles for over 10 years, but during 2011, or perhaps more accurately Model Year 2012, features such as adaptive cruise control, lane departure warning, and low-speed collision mitigation will finally become available on higher-volume models such as the 278 Ford Focus and 1685 Mercedes Benz C-Class.

According to 5725 ABI Research, this year, the global ADAS market value should approach US$10 billion, growing to an impressive $130 billion in 2016. “There are two main reasons why ABI Research anticipates accelerated growth in ADAS installations over the next five years,” says principal analyst David Alexander. “The first is the technical improvement in sensor design and manufacturing that is delivering lower cost and better performance. The second is the development of additional features over the core function for many systems that will make them more attractive to new-car buyers.”

Sensor fusion is allowing better functionality and performance from individual features, and the improvements are expected to continue while prices decline as volumes grow and development costs are amortized. Early lane departure warning simply alerted the driver if the vehicle strayed from the marked lane when the turn signal was not activated. Now such a system can also provide a record of the last speed limit sign passed, correct the lane drift, and operate the adaptive headlights.

“Blind spot detection is another option that now offers additional functionality on many vehicles,” says research director Larry Fisher of ABI Research’s NextGen division. “On some radar-based BSD systems this feature can use its sensors to determine when vehicles are approaching from the side when reversing out of a parking space. Other BSD systems are able to look further rearward to check for overtaking vehicles about to enter the blind spot.”

The “Advanced Driver Assistance Systems (ADAS) Market Data” study provides a comprehensive summary of data for driver monitoring systems, adaptive cruise control, intelligent speed assist, front collision warning, pedestrian detection, lane departure warning, road sign recognition, blind spot detection, night vision, and adaptive headlight systems. System volume and value forecasts for installations are provided globally, by region, through 2016, as well as a sampling of system selling prices in key countries.

For more information on companies in this article

Related Content

  • Global number of car sharing users to reach 650 million by 2030
    March 12, 2015
    Car and ride sharing is just one example of the new on-demand economy allowing real-time matching of supply and demand through connected smartphone applications. According to ABI Research, successive forms of vehicle sharing approaches represent paradigm shifts in uptake and popularity; each new generation seeing adoption rates at least an order of magnitude larger than the previous: Car sharing 1.0 - street rental service: Cars parked on the street can be located, unlocked, used, and left behind. Examples
  • Temporary traffic monitoring with Bluetooth and wi-fi
    May 31, 2013
    David Crawford reviews developments in temporary ITS. Widespread take-up of technologies such as Bluetooth and wi-fi are encouraging the emergence of more sophisticated, while still cost effective, ITS responses to the traffic issues posed by temporary road situations such as work zones and special events. Andy Graham of traffic solutions specialists White Willow Consulting says: “A machine-to-machine radio link is far easier and cheaper than reading characters on a plate.” There can be other plusses. Tech
  • Australia's ground breaking average speed enforcement
    February 1, 2012
    The speed enforcement system on the Hume Highway in Australia combines both spot and point-to-point solutions. Here, Redflex's Peter Whyte discusses its implementation. The Australian State of Victoria has achieved notable success in reducing casualty rates since launching a three-pronged road accident prevention initiative in the late-1980s.
  • Missouri’s smart solution for rural road monitoring
    July 7, 2017
    David Crawford sees how Missouri is using commercially available information to rapidly improve monitoring and driver information on rural highways. Missouri is a predominantly rural state with the second largest number of farms in the country and agriculture the main occupation in 97 of its 114 counties. US statistics starkly reveal how road accidents in rural areas tend to be more serious than in urban regions and of the 32,000 US motorists killed each year, 54% die on roads in rural areas even though onl