Skip to main content

Global ADAS market will approach $10 billion this year

Advanced Driver Assistance Systems (ADAS) have been expensive add-on technical features for luxury vehicles for over 10 years, but during 2011, or perhaps more accurately Model Year 2012, features such as adaptive cruise control, lane departure warning, and low-speed collision mitigation will finally become available on higher-volume models such as the Ford Focus and Mercedes Benz C-Class.
April 25, 2012 Read time: 2 mins
RSSAdvanced Driver Assistance Systems (ADAS) have been expensive add-on technical features for luxury vehicles for over 10 years, but during 2011, or perhaps more accurately Model Year 2012, features such as adaptive cruise control, lane departure warning, and low-speed collision mitigation will finally become available on higher-volume models such as the 278 Ford Focus and 1685 Mercedes Benz C-Class.

According to 5725 ABI Research, this year, the global ADAS market value should approach US$10 billion, growing to an impressive $130 billion in 2016. “There are two main reasons why ABI Research anticipates accelerated growth in ADAS installations over the next five years,” says principal analyst David Alexander. “The first is the technical improvement in sensor design and manufacturing that is delivering lower cost and better performance. The second is the development of additional features over the core function for many systems that will make them more attractive to new-car buyers.”

Sensor fusion is allowing better functionality and performance from individual features, and the improvements are expected to continue while prices decline as volumes grow and development costs are amortized. Early lane departure warning simply alerted the driver if the vehicle strayed from the marked lane when the turn signal was not activated. Now such a system can also provide a record of the last speed limit sign passed, correct the lane drift, and operate the adaptive headlights.

“Blind spot detection is another option that now offers additional functionality on many vehicles,” says research director Larry Fisher of ABI Research’s NextGen division. “On some radar-based BSD systems this feature can use its sensors to determine when vehicles are approaching from the side when reversing out of a parking space. Other BSD systems are able to look further rearward to check for overtaking vehicles about to enter the blind spot.”

The “Advanced Driver Assistance Systems (ADAS) Market Data” study provides a comprehensive summary of data for driver monitoring systems, adaptive cruise control, intelligent speed assist, front collision warning, pedestrian detection, lane departure warning, road sign recognition, blind spot detection, night vision, and adaptive headlight systems. System volume and value forecasts for installations are provided globally, by region, through 2016, as well as a sampling of system selling prices in key countries.

For more information on companies in this article

Related Content

  • Here integrates real-time traffic data from Audi, BMW and Mercedes
    July 27, 2017
    Here Technologies has launched a new generation of its Here Real-Time Traffic service, which integrates live vehicle sensor data from Audi, BMW and Mercedes-Benz vehicles with traffic probe information, resulting in higher accuracy and more precise information about traffic conditions. Here Real-Time Traffic, available to all current and future customers from any industry and covering more than 60 countries, offers improvements in traffic flow data, especially on arterial roads. For more than 30 of those co
  • Jenoptik uses sensor fusion to avoid monitoring confusion
    January 26, 2018
    Jenoptik’s Uwe Urban looks at the advantages of ‘sensor fusion’ for the ITS sector. When considering the ideal sensing and monitoring system to enable the ITS sector to deliver improvements in mobility and road safety, for general policing security and border protection, we have to think beyond radar-base systems or laser scanners. What is needed today are solutions for detecting and tracking vehicles while recording evidence to deacide if any action is necessary. There is no sole sensor capable of
  • Tolling is still stuck on the sidelines says ASECAP speaker
    August 19, 2015
    Geoff Hadwick attended ASECAP’s 2015 Study Days meeting in Lisbon and found a frustrated European tolling sector undertaking some soul searching. The international road tolling industry its failing to make it case and the sector is losing out to a range of other socio-political lobby groups according to International Bridge, Tunnel and Turnpike Association (IBTTA) chief executive Pat Jones. Speaking at the recent 2015 ASECAP Study Days conference in Lisbon, Jones issued a stark warning: “Tolling is still o
  • Mobileye and Lucid partner on autonomous vehicles
    January 4, 2017
    US-based electric vehicle developer Lucid Motors is to collaborate with Israeli company Mobileye to enable autonomous driving capability on Lucid vehicles. Lucid plans to launch its first car, the Lucid Air, with a complete sensor set for autonomous driving, including camera, radar and LiDAR sensors. Mobileye will provide the primary computing platform, full eight-camera surround view processing, sensor fusion software, Road Experience Management (REM) crowd-based localisation capability and reinforceme