Skip to main content

Global ADAS market will approach $10 billion this year

Advanced Driver Assistance Systems (ADAS) have been expensive add-on technical features for luxury vehicles for over 10 years, but during 2011, or perhaps more accurately Model Year 2012, features such as adaptive cruise control, lane departure warning, and low-speed collision mitigation will finally become available on higher-volume models such as the Ford Focus and Mercedes Benz C-Class.
April 25, 2012 Read time: 2 mins
RSSAdvanced Driver Assistance Systems (ADAS) have been expensive add-on technical features for luxury vehicles for over 10 years, but during 2011, or perhaps more accurately Model Year 2012, features such as adaptive cruise control, lane departure warning, and low-speed collision mitigation will finally become available on higher-volume models such as the 278 Ford Focus and 1685 Mercedes Benz C-Class.

According to 5725 ABI Research, this year, the global ADAS market value should approach US$10 billion, growing to an impressive $130 billion in 2016. “There are two main reasons why ABI Research anticipates accelerated growth in ADAS installations over the next five years,” says principal analyst David Alexander. “The first is the technical improvement in sensor design and manufacturing that is delivering lower cost and better performance. The second is the development of additional features over the core function for many systems that will make them more attractive to new-car buyers.”

Sensor fusion is allowing better functionality and performance from individual features, and the improvements are expected to continue while prices decline as volumes grow and development costs are amortized. Early lane departure warning simply alerted the driver if the vehicle strayed from the marked lane when the turn signal was not activated. Now such a system can also provide a record of the last speed limit sign passed, correct the lane drift, and operate the adaptive headlights.

“Blind spot detection is another option that now offers additional functionality on many vehicles,” says research director Larry Fisher of ABI Research’s NextGen division. “On some radar-based BSD systems this feature can use its sensors to determine when vehicles are approaching from the side when reversing out of a parking space. Other BSD systems are able to look further rearward to check for overtaking vehicles about to enter the blind spot.”

The “Advanced Driver Assistance Systems (ADAS) Market Data” study provides a comprehensive summary of data for driver monitoring systems, adaptive cruise control, intelligent speed assist, front collision warning, pedestrian detection, lane departure warning, road sign recognition, blind spot detection, night vision, and adaptive headlight systems. System volume and value forecasts for installations are provided globally, by region, through 2016, as well as a sampling of system selling prices in key countries.

For more information on companies in this article

Related Content

  • Need for harmonisation in ITS standards
    February 1, 2012
    As the calendar rolls over, and we hop from continent to continent and World Congress to World Congress, where Memoranda of Understanding and cooperation agreements are the headline news, it is easy for those not intimately involved to forget that standards definition is a well-nigh continual process. Significant progress has been made in recent months towards achieving the critical mass and economies of scale which are going to drive development and deployment in, amongst other things, cooperative infrastr
  • Traffex snapshot reveals enforcement advances
    July 24, 2017
    An indication of just how far beyond spot speed and red light the enforcement sector has progressed was evident in the range of new and improved equipment on display at the recent Traffex event in Birmingham. One of the key trends, particularly in the UK but also evident elsewhere, is the increase in average speed enforcement, according to RedSpeed’s managing director Robert Ryan, who predicts a big increase in installations this year. “The price point has reached a level authorities can afford,” he says, a
  • Standardise global ITS protocols to enable interoperability
    January 26, 2012
    ITS America has a new chief technology officer. ITS International caught up with Nu Rosenbohm at this year's World Congress to gather his thoughts on the main challenges at home and abroad
  • Printed and flexible electronics in vehicles: major opportunity by 2026
    January 27, 2016
    A new report from IDTechEx Research, Printed and Flexible Electronics in Automotive Applications 2016-2026, indicates that the market for printed and flexible electronics in vehicles is expected to grow to over US$5.5 billion dollars in the next decade, spearheaded by the projected growth of in-mould electronics and OLED technologies. Printed and flexible electronics are beginning to proliferate, with a variety of components and devices coming to market. Several end-user verticals are expected to benefit