Skip to main content

Global ADAS market will approach $10 billion this year

Advanced Driver Assistance Systems (ADAS) have been expensive add-on technical features for luxury vehicles for over 10 years, but during 2011, or perhaps more accurately Model Year 2012, features such as adaptive cruise control, lane departure warning, and low-speed collision mitigation will finally become available on higher-volume models such as the Ford Focus and Mercedes Benz C-Class.
April 25, 2012 Read time: 2 mins
RSSAdvanced Driver Assistance Systems (ADAS) have been expensive add-on technical features for luxury vehicles for over 10 years, but during 2011, or perhaps more accurately Model Year 2012, features such as adaptive cruise control, lane departure warning, and low-speed collision mitigation will finally become available on higher-volume models such as the 278 Ford Focus and 1685 Mercedes Benz C-Class.

According to 5725 ABI Research, this year, the global ADAS market value should approach US$10 billion, growing to an impressive $130 billion in 2016. “There are two main reasons why ABI Research anticipates accelerated growth in ADAS installations over the next five years,” says principal analyst David Alexander. “The first is the technical improvement in sensor design and manufacturing that is delivering lower cost and better performance. The second is the development of additional features over the core function for many systems that will make them more attractive to new-car buyers.”

Sensor fusion is allowing better functionality and performance from individual features, and the improvements are expected to continue while prices decline as volumes grow and development costs are amortized. Early lane departure warning simply alerted the driver if the vehicle strayed from the marked lane when the turn signal was not activated. Now such a system can also provide a record of the last speed limit sign passed, correct the lane drift, and operate the adaptive headlights.

“Blind spot detection is another option that now offers additional functionality on many vehicles,” says research director Larry Fisher of ABI Research’s NextGen division. “On some radar-based BSD systems this feature can use its sensors to determine when vehicles are approaching from the side when reversing out of a parking space. Other BSD systems are able to look further rearward to check for overtaking vehicles about to enter the blind spot.”

The “Advanced Driver Assistance Systems (ADAS) Market Data” study provides a comprehensive summary of data for driver monitoring systems, adaptive cruise control, intelligent speed assist, front collision warning, pedestrian detection, lane departure warning, road sign recognition, blind spot detection, night vision, and adaptive headlight systems. System volume and value forecasts for installations are provided globally, by region, through 2016, as well as a sampling of system selling prices in key countries.

For more information on companies in this article

Related Content

  • Vehicles to become the new living space, say researchers
    January 6, 2017
    Improvements in advanced driver assistance system (ADAS) sensors are driving automation features in original equipment manufacturer (OEM) vehicles. By collaborating with leading technology providers in the autonomous driving space, OEMs have an opportunity to transform into mobility service providers and introduce levels 4 and 5 autonomous cars earlier than expected, say Frost & Sullivan researchers. With several suppliers already at work on over-the-air upgrades, the adoption of this feature is expected be
  • Automating enforcement of environmental zones
    July 27, 2012
    Amsterdam City Council has chosen to move away from manual enforcement of its environmental zone, which is intended to keep highly polluting goods vehicles out of the city centre, and is installing an automated, ANPR-based system. The signs are not much to look at: white with a red circle and the all-important word Milieuzone ('Environmental zone'). But these signs mean that Amsterdam's city centre is strictly off-limits to polluting goods traffic. At the moment compliance is monitored by special wardens wh
  • FLIR looks to expand into automobile market
    April 11, 2013
    In line with its maxim ‘infrared everywhere’, thermal imaging camera supplier FLIR expects to increase its sales within the automotive sector, particularly to companies like Audi, BMW and Rolls Royce, in order to boost manufacturing numbers and cut per unit production costs. The company has developed a new initiative with Mercedes Benz in which many of the car maker’s new S-Class vehicles will contain a FLIR thermal imager that will scan the road ahead, during the darkness of night, and alert when it sees h
  • Is machine vision the future of enforcement?
    January 25, 2012
    Leading automated enforcement system suppliers talk about how they see machine vision technology affecting the sector in the coming years