Skip to main content

Global ADAS market forecast to reach US$261 billion by 2020

Analysts at ABI Research forecast that the global market for ADAS systems will increase to more than US$261 billion by the end of 2020, representing a CAGR of 41%. “ADAS systems are increasingly being offered by mass-market OEMs such as Ford and Volkswagen,” said Gareth Owen, research analyst at ABI Research. “Whilst the majority are offered in bundles and sold as optional “driver-assist” packages, a growing number of OEMs are starting to fit some ADAS systems as standard equipment.” A key catalyst driving
April 19, 2013 Read time: 2 mins
Analysts at 5725 ABI Research forecast that the global market for ADAS systems will increase to more than US$261 billion by the end of 2020, representing a CAGR of 41%.

“ADAS systems are increasingly being offered by mass-market OEMs such as 278 Ford and 994 Volkswagen,” said Gareth Owen, research analyst at ABI Research. “Whilst the majority are offered in bundles and sold as optional “driver-assist” packages, a growing number of OEMs are starting to fit some ADAS systems as standard equipment.”

A key catalyst driving the adoption of ADAS systems in Europe over the next five years will be the 6437 Euro NCAP specifications. The specifications include three types of ADAS systems: speed assistance systems (SAS), autonomous emergency braking (AEB), and Lane departure warning/lane keep assist (LDW/LKA).

According to Owen, the specifications also include detailed phase-in fitment requirements. “For example, SAS becomes part of NCAP as early as 2013 and OEMs will need to ensure that 50 per cent of any new model production is fitted with SAS in order to score points. By 2017, however, it is likely that all three ADAS systems will be required to be fitted as standard in all new models in order to qualify for the highest 5 star safety rating.”

Similar trends can be observed globally although other regions such as North America and Asia-Pacific are expected to lag Europe by 1-3 years. In the United States, the National Highway Transportation Safety Administration (NHTSA) is expected to mandate Collision Imminent Braking (CIB) which is similar to AEB. ADAS should also benefit from cost reductions in key components during the next 4-5 years, for example, radar sensors, which will act as an additional adoption driver.

In the commercial vehicle sector, LDW and AEB will be mandated in November 2013 in Europe. A similar mandate is expected to be passed in the United States within the next 12-24 months.

Related Content

  • December 26, 2023
    Atlantic City refuses to gamble on road safety
    US city makes traffic management improvements to reduce fatalities on Atlantic Avenue
  • November 12, 2012
    Telematics in south-east Asia
    According to the latest report by independent technical consultancy SBD, End User Survey for Consumer Needs in South East Asia, 85 per cent of south-east Asian drivers already use some form of navigation each month. SBD surveyed 2,400 drivers in Indonesia, Malaysia and Thailand and implemented its consumer profiling tool to find out what connected services these drivers likely to need. South-east Asia has long been an afterthought market for the telematics industry, largely due to its poor road infrastruct
  • March 4, 2014
    US adopts automated enforcement… gradually
    The US automated enforcement market is in rude health as the number of systems and applications continues to grow and broaden. Jason Barnes reports. Blessed and cursed – arguably, in equal measure – with a constitution which stresses the right to self-expression and determination, the US has had a harder journey than most to the more widespread use of automated traffic enforcement systems. In some cases, opposition to the concept has been extreme – including the murder of a roadside civil enforcement offici
  • October 22, 2013
    Global RFID market will reach US$7.88 billion in 2013
    According to a new RFID sector survey by IDTechEx Research, RFID Forecasts, Players & Opportunities 2014-2024, the RFID market will increase from US$6.98 billion in 2012 to US$7.88 billion, and will reach US$23.4 billion in 2020. This includes tags, readers and software/services for RFID cards, labels, fobs and all other form factors - for both passive and active RFID. Using new, unique information researched globally by IDTechEx technical experts, the new report RFID Forecasts, Players & Opportunities 2