Skip to main content

Global ADAS market forecast to reach US$261 billion by 2020

Analysts at ABI Research forecast that the global market for ADAS systems will increase to more than US$261 billion by the end of 2020, representing a CAGR of 41%. “ADAS systems are increasingly being offered by mass-market OEMs such as Ford and Volkswagen,” said Gareth Owen, research analyst at ABI Research. “Whilst the majority are offered in bundles and sold as optional “driver-assist” packages, a growing number of OEMs are starting to fit some ADAS systems as standard equipment.” A key catalyst driving
April 19, 2013 Read time: 2 mins
Analysts at 5725 ABI Research forecast that the global market for ADAS systems will increase to more than US$261 billion by the end of 2020, representing a CAGR of 41%.

“ADAS systems are increasingly being offered by mass-market OEMs such as 278 Ford and 994 Volkswagen,” said Gareth Owen, research analyst at ABI Research. “Whilst the majority are offered in bundles and sold as optional “driver-assist” packages, a growing number of OEMs are starting to fit some ADAS systems as standard equipment.”

A key catalyst driving the adoption of ADAS systems in Europe over the next five years will be the 6437 Euro NCAP specifications. The specifications include three types of ADAS systems: speed assistance systems (SAS), autonomous emergency braking (AEB), and Lane departure warning/lane keep assist (LDW/LKA).

According to Owen, the specifications also include detailed phase-in fitment requirements. “For example, SAS becomes part of NCAP as early as 2013 and OEMs will need to ensure that 50 per cent of any new model production is fitted with SAS in order to score points. By 2017, however, it is likely that all three ADAS systems will be required to be fitted as standard in all new models in order to qualify for the highest 5 star safety rating.”

Similar trends can be observed globally although other regions such as North America and Asia-Pacific are expected to lag Europe by 1-3 years. In the United States, the National Highway Transportation Safety Administration (NHTSA) is expected to mandate Collision Imminent Braking (CIB) which is similar to AEB. ADAS should also benefit from cost reductions in key components during the next 4-5 years, for example, radar sensors, which will act as an additional adoption driver.

In the commercial vehicle sector, LDW and AEB will be mandated in November 2013 in Europe. A similar mandate is expected to be passed in the United States within the next 12-24 months.

For more information on companies in this article

Related Content

  • Tolling expected to be fastest growing application of ALPR, says report
    February 12, 2014
    According to global information company, the growing adoption of automatic license plate recognition (ALPR) technology is having an adverse impact on the vehicle entrance control industry, specifically the vehicle barrier and off-street parking systems markets, according to IHS. The presence of ALPR technology is increasing the most for toll ways and off-street parking garages, which is negatively impacting the growth of vehicle barriers, the research firm reports. In ALPR mature markets such as the Amer
  • Artificial intelligence systems for autonomous driving on the rise, says IHS
    June 17, 2016
    According to the latest report from market research firm HIS, Automotive Electronics Roadmap Report, as the complexity and penetration of in-vehicle infotainment systems and advanced driver assistance systems (ADAS) increases, there is a growing need for hardware and software solutions that support artificial intelligence, which uses electronics and software to emulate the functions of the human brain. In fact, unit shipments of artificial intelligence (AI) systems used in infotainment and ADAS systems are
  • MaaS will be adopted quicker in Europe than in the US: here’s why
    December 5, 2018
    A new report suggests that MaaS will be implemented more quickly in Europe than in the US – but why should this be? Ben Spencer examines the arguments
  • Car to car communications a step closer
    December 14, 2012
    Vehicle manufacturers have targeted 2015 for the first cars to roll off European assembly lines fitted with operational V2X technology. They and their partners in the Car 2 Car Communications Consortium are confident of meeting the target, reports Jon Masters. Around three years from now vehicles should be appearing in showrooms boasting the capability of communicating with each other. Manufacturers will have started fitting the first proprietary car-to-car driver-aid safety devices and deployment of ‘vehic