Skip to main content

Global ADAS market forecast to reach US$261 billion by 2020

Analysts at ABI Research forecast that the global market for ADAS systems will increase to more than US$261 billion by the end of 2020, representing a CAGR of 41%. “ADAS systems are increasingly being offered by mass-market OEMs such as Ford and Volkswagen,” said Gareth Owen, research analyst at ABI Research. “Whilst the majority are offered in bundles and sold as optional “driver-assist” packages, a growing number of OEMs are starting to fit some ADAS systems as standard equipment.” A key catalyst driving
April 19, 2013 Read time: 2 mins
Analysts at 5725 ABI Research forecast that the global market for ADAS systems will increase to more than US$261 billion by the end of 2020, representing a CAGR of 41%.

“ADAS systems are increasingly being offered by mass-market OEMs such as 278 Ford and 994 Volkswagen,” said Gareth Owen, research analyst at ABI Research. “Whilst the majority are offered in bundles and sold as optional “driver-assist” packages, a growing number of OEMs are starting to fit some ADAS systems as standard equipment.”

A key catalyst driving the adoption of ADAS systems in Europe over the next five years will be the 6437 Euro NCAP specifications. The specifications include three types of ADAS systems: speed assistance systems (SAS), autonomous emergency braking (AEB), and Lane departure warning/lane keep assist (LDW/LKA).

According to Owen, the specifications also include detailed phase-in fitment requirements. “For example, SAS becomes part of NCAP as early as 2013 and OEMs will need to ensure that 50 per cent of any new model production is fitted with SAS in order to score points. By 2017, however, it is likely that all three ADAS systems will be required to be fitted as standard in all new models in order to qualify for the highest 5 star safety rating.”

Similar trends can be observed globally although other regions such as North America and Asia-Pacific are expected to lag Europe by 1-3 years. In the United States, the National Highway Transportation Safety Administration (NHTSA) is expected to mandate Collision Imminent Braking (CIB) which is similar to AEB. ADAS should also benefit from cost reductions in key components during the next 4-5 years, for example, radar sensors, which will act as an additional adoption driver.

In the commercial vehicle sector, LDW and AEB will be mandated in November 2013 in Europe. A similar mandate is expected to be passed in the United States within the next 12-24 months.

For more information on companies in this article

Related Content

  • ITS World Congress highlights Smart Cities
    August 1, 2017
    The ITS World Congress 2017, taking place in Montreal, Canada from 29 October to 2 November, brings together global leaders in intelligent and transformative transportation to showcase and evaluate the latest innovative concepts, active prototypes, and live systems. A highlight of the event will be the Smart Cities pavilion, which will highlight smart cities from around the world. To date, five cities are participating: Montreal, Quebec (Canada), Columbus, Ohio (USA); Christchurch (New Zealand); Copenhagen
  • Johnson Controls says US consumers are interested in start-stop systems
    May 18, 2012
    New consumer research conducted by Johnson Controls claims that 97 per cent of Americans are ready for new start-stop technology that improves the fuel economy of their vehicle. The research was conducted to gain understanding of how consumers view fuel-saving power train technologies based on attributes such as purchase price, fuel economy, annual fuel cost and performance. Focus groups across US major metropolitan areas, along with 1,200 survey respondents, provided feedback on efficient vehicle technolog
  • CCTV brings transit safety into view
    September 15, 2014
    David Crawford looks at camera-based vulnerable road users protection systems.Safe and efficient operation of road-based transit depends on minimising the risks of incidents involving other vehicles or vulnerable road users such as pedestrians, cyclists and passengers boarding or alighting from buses or trams. The extent and quality of the visibility available to drivers is crucial in preventing and avoiding incidents. Conventionally, they have had to rely on fairly basic equipment - essentially the human
  • New York begins East Bronx e-scooter pilot
    April 20, 2021
    Bird, Lime and Veo say they will engage with disability community on accessibility