Skip to main content

Global ADAS market forecast to reach US$261 billion by 2020

Analysts at ABI Research forecast that the global market for ADAS systems will increase to more than US$261 billion by the end of 2020, representing a CAGR of 41%. “ADAS systems are increasingly being offered by mass-market OEMs such as Ford and Volkswagen,” said Gareth Owen, research analyst at ABI Research. “Whilst the majority are offered in bundles and sold as optional “driver-assist” packages, a growing number of OEMs are starting to fit some ADAS systems as standard equipment.” A key catalyst driving
April 19, 2013 Read time: 2 mins
Analysts at 5725 ABI Research forecast that the global market for ADAS systems will increase to more than US$261 billion by the end of 2020, representing a CAGR of 41%.

“ADAS systems are increasingly being offered by mass-market OEMs such as 278 Ford and 994 Volkswagen,” said Gareth Owen, research analyst at ABI Research. “Whilst the majority are offered in bundles and sold as optional “driver-assist” packages, a growing number of OEMs are starting to fit some ADAS systems as standard equipment.”

A key catalyst driving the adoption of ADAS systems in Europe over the next five years will be the 6437 Euro NCAP specifications. The specifications include three types of ADAS systems: speed assistance systems (SAS), autonomous emergency braking (AEB), and Lane departure warning/lane keep assist (LDW/LKA).

According to Owen, the specifications also include detailed phase-in fitment requirements. “For example, SAS becomes part of NCAP as early as 2013 and OEMs will need to ensure that 50 per cent of any new model production is fitted with SAS in order to score points. By 2017, however, it is likely that all three ADAS systems will be required to be fitted as standard in all new models in order to qualify for the highest 5 star safety rating.”

Similar trends can be observed globally although other regions such as North America and Asia-Pacific are expected to lag Europe by 1-3 years. In the United States, the National Highway Transportation Safety Administration (NHTSA) is expected to mandate Collision Imminent Braking (CIB) which is similar to AEB. ADAS should also benefit from cost reductions in key components during the next 4-5 years, for example, radar sensors, which will act as an additional adoption driver.

In the commercial vehicle sector, LDW and AEB will be mandated in November 2013 in Europe. A similar mandate is expected to be passed in the United States within the next 12-24 months.

For more information on companies in this article

Related Content

  • New services and equipment helps cities tackle air quality issues
    September 19, 2017
    With poor urban air quality shortening lives and fines being imposed for breaching pollution limits, authorities are seeking ways to clean up their cities. Poor air quality is topping the agenda for city authorities across the globe. In the UK, for example, a report from the Royal Colleges of Physicians and of Paediatrics and Child Health, concluded that poor outdoor air quality shortens the lives of around 40,000 people a year – principally by undermining the health of people with heart and/or lung prob
  • Enforcement ensures equity for toll road users
    January 25, 2018
    All-electronic tolling boosts traffic flow but introduces the tricky question of enforcement. Workable solutions are starting to emerge. Enforcement is an essential part of tolling and one of the most important ways for a mobility agency to keep faith with its investors, its community stakeholders and the vast majority of its users. It can also be one of the most unpopular and contentious things a toll authority has to undertake. If tolling is about paying for the roads, then everyone has to pay their
  • Brandmotion offers V2X integration service 
    October 26, 2021
    Partners will provide agencies with Denso’s Hercules OBU
  • Navigating a path towards greater safety
    May 31, 2013
    Eric Sampson takes a look at why the European Union’s eCall system is taking rather longer to arrive than it should. There’s an old story about the person who asked an Irishman for directions and after much thought he responded: “If you’re going there from here it would be better to start from somewhere else.” This came to mind when I was recently reflecting on eCall and wondering when it will come - some stakeholders say the answer is never. So despite years of workshops and discussions, eCall is still not