Skip to main content

Global ADAS market forecast to reach US$261 billion by 2020

Analysts at ABI Research forecast that the global market for ADAS systems will increase to more than US$261 billion by the end of 2020, representing a CAGR of 41%. “ADAS systems are increasingly being offered by mass-market OEMs such as Ford and Volkswagen,” said Gareth Owen, research analyst at ABI Research. “Whilst the majority are offered in bundles and sold as optional “driver-assist” packages, a growing number of OEMs are starting to fit some ADAS systems as standard equipment.” A key catalyst driving
April 19, 2013 Read time: 2 mins
Analysts at 5725 ABI Research forecast that the global market for ADAS systems will increase to more than US$261 billion by the end of 2020, representing a CAGR of 41%.

“ADAS systems are increasingly being offered by mass-market OEMs such as 278 Ford and 994 Volkswagen,” said Gareth Owen, research analyst at ABI Research. “Whilst the majority are offered in bundles and sold as optional “driver-assist” packages, a growing number of OEMs are starting to fit some ADAS systems as standard equipment.”

A key catalyst driving the adoption of ADAS systems in Europe over the next five years will be the 6437 Euro NCAP specifications. The specifications include three types of ADAS systems: speed assistance systems (SAS), autonomous emergency braking (AEB), and Lane departure warning/lane keep assist (LDW/LKA).

According to Owen, the specifications also include detailed phase-in fitment requirements. “For example, SAS becomes part of NCAP as early as 2013 and OEMs will need to ensure that 50 per cent of any new model production is fitted with SAS in order to score points. By 2017, however, it is likely that all three ADAS systems will be required to be fitted as standard in all new models in order to qualify for the highest 5 star safety rating.”

Similar trends can be observed globally although other regions such as North America and Asia-Pacific are expected to lag Europe by 1-3 years. In the United States, the National Highway Transportation Safety Administration (NHTSA) is expected to mandate Collision Imminent Braking (CIB) which is similar to AEB. ADAS should also benefit from cost reductions in key components during the next 4-5 years, for example, radar sensors, which will act as an additional adoption driver.

In the commercial vehicle sector, LDW and AEB will be mandated in November 2013 in Europe. A similar mandate is expected to be passed in the United States within the next 12-24 months.

For more information on companies in this article

Related Content

  • FIA to campaign for the protection of vulnerable road users
    April 1, 2016
    The publication of the European Commission’s 2015 provisional road safety figures leaves no room for complacency, says the FIA, as they show an increase in fatalities compared to the previous year. Even in 2014, there was only a 0.6 per cent reduction and it had been the first year in a long time without a significant reduction. The announcement confirms stagnation for the second consecutive year, which brings the EU further away from the goal of halving road deaths by 2020. Jacob Bangsgaard, FIA Region
  • With C-ITS we can get ourselves connected
    June 27, 2025
    Workzones need to be safer for drivers and workers – and the technology exists to harmonise safety with mobility needs, says Swarco’s Daniel Lenczowski
  • Intelematics: five takeaways from ITS World Congress in Singapore
    October 31, 2019
    If you weren’t fortunate enough to be at the 26th ITS World Congress in Singapore – fear not! Stephen Owens of Intelematics takes you through his highlights of the show… Having recently topped the world’s first Smart City Index, Singapore was the ideal host city for this year’s ITS World Congress and provided a fantastic opportunity to bring the International ITS community to the Asia-Pacific (APAC) region. Themed ‘smart mobility, empowering cities,’ it was an enjoyable week full of networking and lea
  • Kapsch says US purchase will have world-wide impact
    June 3, 2014
    Peter Ummenhofer, head of the ITS Business Unit at Kapsch TrafficCom, discusses what the recent acquisition of US ATMS specialist Transdyn will mean for the company and the ITS sector. Even a brief perusal of Kapsch’s portfolio lends credence to the company’s assertion that it is more than ‘just a tolling systems and services supplier’. Over the past few years, the company has added road safety enforcement to its offering with significant commercial vehicle operations capabilities, including weigh in motion