Skip to main content

Global ADAS market forecast to reach US$261 billion by 2020

Analysts at ABI Research forecast that the global market for ADAS systems will increase to more than US$261 billion by the end of 2020, representing a CAGR of 41%. “ADAS systems are increasingly being offered by mass-market OEMs such as Ford and Volkswagen,” said Gareth Owen, research analyst at ABI Research. “Whilst the majority are offered in bundles and sold as optional “driver-assist” packages, a growing number of OEMs are starting to fit some ADAS systems as standard equipment.” A key catalyst driving
April 19, 2013 Read time: 2 mins
Analysts at 5725 ABI Research forecast that the global market for ADAS systems will increase to more than US$261 billion by the end of 2020, representing a CAGR of 41%.

“ADAS systems are increasingly being offered by mass-market OEMs such as 278 Ford and 994 Volkswagen,” said Gareth Owen, research analyst at ABI Research. “Whilst the majority are offered in bundles and sold as optional “driver-assist” packages, a growing number of OEMs are starting to fit some ADAS systems as standard equipment.”

A key catalyst driving the adoption of ADAS systems in Europe over the next five years will be the 6437 Euro NCAP specifications. The specifications include three types of ADAS systems: speed assistance systems (SAS), autonomous emergency braking (AEB), and Lane departure warning/lane keep assist (LDW/LKA).

According to Owen, the specifications also include detailed phase-in fitment requirements. “For example, SAS becomes part of NCAP as early as 2013 and OEMs will need to ensure that 50 per cent of any new model production is fitted with SAS in order to score points. By 2017, however, it is likely that all three ADAS systems will be required to be fitted as standard in all new models in order to qualify for the highest 5 star safety rating.”

Similar trends can be observed globally although other regions such as North America and Asia-Pacific are expected to lag Europe by 1-3 years. In the United States, the National Highway Transportation Safety Administration (NHTSA) is expected to mandate Collision Imminent Braking (CIB) which is similar to AEB. ADAS should also benefit from cost reductions in key components during the next 4-5 years, for example, radar sensors, which will act as an additional adoption driver.

In the commercial vehicle sector, LDW and AEB will be mandated in November 2013 in Europe. A similar mandate is expected to be passed in the United States within the next 12-24 months.

For more information on companies in this article

Related Content

  • Hughes Telematics to be exclusive provider of VW’s connected vehicle services for the US market
    March 23, 2012
    Hughes Telematics has signed an agreement with Volkswagen Group of America, (VWGoA) to deliver Volkswagen connected vehicle services beginning in 2013 that will bring to market a comprehensive suite of connected services for safety and security, convenience, and diagnostics, while offering drivers a new level of service and accessibility.
  • Webinar investigates truck telematics global growth opportunities
    March 30, 2016
    The Frost & Sullivan webcast on 5 April at 1500 BST will present the 2016 truck market outlook and will investigate the evolving global connected truck telematics industry discussing top market, technology and regional trends impacting market dynamics in 2016. Besides truck OEMs, after-market telematics providers, tier-1 suppliers, start-ups become considerable stake holders in the connected truck value chain. Start-ups focusing on mobile-based freight brokering, ELD (Electronic Logging Device) hardware and
  • Volkswagen Group invests in Hubject EV charging project
    December 16, 2016
    The Volkswagen Group is to become a shareholder in the Hubject eRoaming electric vehicle (EV) charging platform and plans to push ahead with the digital interconnection of charging stations for EVs, starting in early 2017. Hubject, founded in 2012 by BMW, Bosch, Daimler, EnBW, innogy and Siemens, provides EV drivers with easy access to charging stations as well as payment solutions. Almost 40,000 charge points on three continents are already available on the platform. In 2013, Hubject launched ‘inter
  • Improving driver information, making in-vehicle systems a reality
    January 26, 2012
    Scott J. McCormick, president of the Connected Vehicle Trade Association, considers what we have to do next to make the more widespread deployment of automotive telematics a reality