Skip to main content

Global ADAS market forecast to reach US$261 billion by 2020

Analysts at ABI Research forecast that the global market for ADAS systems will increase to more than US$261 billion by the end of 2020, representing a CAGR of 41%. “ADAS systems are increasingly being offered by mass-market OEMs such as Ford and Volkswagen,” said Gareth Owen, research analyst at ABI Research. “Whilst the majority are offered in bundles and sold as optional “driver-assist” packages, a growing number of OEMs are starting to fit some ADAS systems as standard equipment.” A key catalyst driving
April 19, 2013 Read time: 2 mins
Analysts at 5725 ABI Research forecast that the global market for ADAS systems will increase to more than US$261 billion by the end of 2020, representing a CAGR of 41%.

“ADAS systems are increasingly being offered by mass-market OEMs such as 278 Ford and 994 Volkswagen,” said Gareth Owen, research analyst at ABI Research. “Whilst the majority are offered in bundles and sold as optional “driver-assist” packages, a growing number of OEMs are starting to fit some ADAS systems as standard equipment.”

A key catalyst driving the adoption of ADAS systems in Europe over the next five years will be the 6437 Euro NCAP specifications. The specifications include three types of ADAS systems: speed assistance systems (SAS), autonomous emergency braking (AEB), and Lane departure warning/lane keep assist (LDW/LKA).

According to Owen, the specifications also include detailed phase-in fitment requirements. “For example, SAS becomes part of NCAP as early as 2013 and OEMs will need to ensure that 50 per cent of any new model production is fitted with SAS in order to score points. By 2017, however, it is likely that all three ADAS systems will be required to be fitted as standard in all new models in order to qualify for the highest 5 star safety rating.”

Similar trends can be observed globally although other regions such as North America and Asia-Pacific are expected to lag Europe by 1-3 years. In the United States, the National Highway Transportation Safety Administration (NHTSA) is expected to mandate Collision Imminent Braking (CIB) which is similar to AEB. ADAS should also benefit from cost reductions in key components during the next 4-5 years, for example, radar sensors, which will act as an additional adoption driver.

In the commercial vehicle sector, LDW and AEB will be mandated in November 2013 in Europe. A similar mandate is expected to be passed in the United States within the next 12-24 months.

For more information on companies in this article

Related Content

  • US ITS sector needs strategic leadership
    January 31, 2012
    The US is losing its advantage in the ITS sector because of a lack of strategic leadership, according to a new report from the Information Technology and Innovation Foundation. Here, Stephen Ezell, one of the report's authors, talks to ITS International about what can be done to remedy the situation. A new report from the Information Technology and Innovation Foundation (ITIF), Explaining International IT Leadership: Intelligent Transportation Systems, makes for sobering reading within the US ITS community.
  • Embedded connectivity delivers real time travel information
    February 3, 2012
    Ton Brand describes the GSM Association's Embedded mTelematics programme. As the world's roads become increasingly crowded, consumers and businesses are demanding better real-time information to help them both avoid traffic congestion and make smarter use of public transport. Embedding mobile connectivity directly into vehicles can enable drivers and passengers to see live traffic flows in their localities, as well as the expected arrival time of the next bus, ferry or tram
  • Slow adoption of European VMS harmonisation
    January 31, 2012
    Alberto Arbaiza, ES4-Mare Nostrum Chair, Directorate General of Traffic, Spain and Antonio Lucas-Alba, ES4 Secretariat, INTRAS, University of Valencia, Spain write about progress towards variable message sign harmonisation in Europe . Particularly in Europe, national road administrations have been faster at generating and adopting new road signs than the standardisation process has been at generating them.
  • Europe’s Galileo navigation system goes live
    December 15, 2016
    After seventeen years and more than US$11 billion (10 billion euros), Europe’s Galileo satellite navigation system is set to go live today, 15 December. Initial services offered free of charge by Galileo include support to emergency services. Anyone placing a distress call from a Galileo-enabled beacon can now be found and rescued more quickly, since the detection time will be reduced to only 10 minutes. This service should be later improved by notifying the sender of the emergency call that he/she has