Skip to main content

Global ADAS market forecast to reach US$261 billion by 2020

Analysts at ABI Research forecast that the global market for ADAS systems will increase to more than US$261 billion by the end of 2020, representing a CAGR of 41%. “ADAS systems are increasingly being offered by mass-market OEMs such as Ford and Volkswagen,” said Gareth Owen, research analyst at ABI Research. “Whilst the majority are offered in bundles and sold as optional “driver-assist” packages, a growing number of OEMs are starting to fit some ADAS systems as standard equipment.” A key catalyst driving
April 19, 2013 Read time: 2 mins
Analysts at 5725 ABI Research forecast that the global market for ADAS systems will increase to more than US$261 billion by the end of 2020, representing a CAGR of 41%.

“ADAS systems are increasingly being offered by mass-market OEMs such as 278 Ford and 994 Volkswagen,” said Gareth Owen, research analyst at ABI Research. “Whilst the majority are offered in bundles and sold as optional “driver-assist” packages, a growing number of OEMs are starting to fit some ADAS systems as standard equipment.”

A key catalyst driving the adoption of ADAS systems in Europe over the next five years will be the 6437 Euro NCAP specifications. The specifications include three types of ADAS systems: speed assistance systems (SAS), autonomous emergency braking (AEB), and Lane departure warning/lane keep assist (LDW/LKA).

According to Owen, the specifications also include detailed phase-in fitment requirements. “For example, SAS becomes part of NCAP as early as 2013 and OEMs will need to ensure that 50 per cent of any new model production is fitted with SAS in order to score points. By 2017, however, it is likely that all three ADAS systems will be required to be fitted as standard in all new models in order to qualify for the highest 5 star safety rating.”

Similar trends can be observed globally although other regions such as North America and Asia-Pacific are expected to lag Europe by 1-3 years. In the United States, the National Highway Transportation Safety Administration (NHTSA) is expected to mandate Collision Imminent Braking (CIB) which is similar to AEB. ADAS should also benefit from cost reductions in key components during the next 4-5 years, for example, radar sensors, which will act as an additional adoption driver.

In the commercial vehicle sector, LDW and AEB will be mandated in November 2013 in Europe. A similar mandate is expected to be passed in the United States within the next 12-24 months.

For more information on companies in this article

Related Content

  • Utah Department of Transportation: How we’re using traffic analytics software
    February 4, 2025
    Our use of Iteris ClearGuide lets our traffic operations engineers interpret critical probe traffic data without the need for statisticians and software developers
  • Transport technology transforming bus stops in Los Angeles
    January 20, 2012
    David Crawford reports on a pioneering blend of transport technology and aesthetic By gaining a design award before installation has even started, the US$6.9 million City of Santa Monica (California)'s Big Blue Bus Shelter and Branding Package has ensured early interest among what it expects to be a new wave of transit riders. The American Institute of Architects' Los Angeles chapter's recently conferred 'Next LA Citation Award for Architecture', given for design excellence in projects as yet unbuilt, comm
  • Greater London tops the Aviva safe driver table
    November 22, 2013
    It may have one the heaviest traffic volumes in the UK but Greater London tops the safe driving table according to analysis from insurance provider Aviva’s Drive App, which uses smartphone technology to record a motorist’s driving style, covering their acceleration, braking and cornering. Data from over 3.5 million miles driven by users of the app reveals the areas with the safest drivers. Greater London, including areas such as Islington, Chelsea and Croydon takes the top spot in Aviva’s table - which i
  • Detection analysis technology successfully predicts traffic flows
    February 3, 2012
    David Crawford investigates new detection analysis technology from IBM. Locations on both the East and West Coasts of the US are scheduled for early deployments of IBM's new Traffic Prediction Tool (TPT) statistical analysis model for the fine-time resolution and near-term prediction of road flow conditions. Developed by IBM's Watson Research Laboratories, TPT is designed to analyse data from the the key detection indicators - average vehicle volumes and speeds passing a location in a given time interval -