Skip to main content

Global ADAS market is expected to reach US$60.14 billion by 2020

A new report from Allied Market Research, Global Advanced Driver Assistance Systems Market Size, Industry Analysis, Trends, Opportunities, Growth and Forecast, 2013 – 2020 claims the global advanced driver assistance systems (ADAS) market will reach US$60.14 billion by 2020, registering a CAGR of 22.8 per cent during 2014-2020. According to the report, the deployment of sensors in vehicles has brought a massive transformation in the automotive industry by providing improved passenger experience and safet
May 13, 2015 Read time: 3 mins
A new report from Allied Market Research, Global Advanced Driver Assistance Systems Market Size, Industry Analysis, Trends, Opportunities, Growth and Forecast, 2013 – 2020 claims the global advanced driver assistance systems (ADAS) market will reach US$60.14 billion by 2020, registering a CAGR of 22.8 per cent during 2014-2020.

According to the report, the deployment of sensors in vehicles has brought a massive transformation in the automotive industry by providing improved passenger experience and safety. The growing trend for comfort and safety while driving, along with favourable government initiatives has largely supplemented the growth of the ADAS market. An increase in electronic integration along with the multiple functions of different sensors which are used in various driving assistance applications would boost the ADAS market in the coming years.

ADAS applications are mainly adopted in the European region and contribute to the largest revenue in the global market, followed by North America. Stringent government regulations and the rising income of people, account for the high growth of Asian countries.

In Europe, the European New Car Assessment Program (NCAP), established by the EU government, imposes stringent regulations on car manufacturers in order to provide optimum on road security to the driver. The five-star safety rating system created by the NCAP program helps the customers to compare vehicles more easily and to identify safe choices for their needs.

Asia-Pacific is the most dynamically emerging market with a high CAGR of 29.54 per cent, owing to favourable macroeconomic factors such as rise in income and purchasing power, changing lifestyle due to growing urbanisation and increasing awareness about active safety systems. In the APAC region, China and Japan are the fastest growing countries in terms of automotive and technology adoption.

The ongoing trend reflects a broader adoption of ADAS applications and its manufacturing across a wide range of premium cars. The challenge for automotive manufacturers is to provide these premium features at effective costs.  Following this, to minimise the effects of other challenges such as, complexity in installing different applications, environmental factors such as snow, fog, lightning and thunder, storms etc., is a big challenge for the players.

Advanced driver assistance systems are intelligent concepts that improve transport safety, efficiency and comfort without additional loads on resources such as energy and raw material. The introduction of safety systems has enforced the countries to emphasise on reducing road accidents. Governments across regions are taking active initiatives and have developed several policies to reduce fatal road accidents.

The European research project, 'interactIVe', is one such safety program that effectively facilitates accident-free traffic. The project has introduced advanced safety systems that autonomously brake and steer, along with warning the driver in case of potentially dangerous situations. Companies which provide advanced driver assistance systems are continuously developing sensor technologies and applications to meet the multiple demands of customers.

Related Content

  • April 9, 2014
    Global toll revenues $8.5bn while technology ‘battles’ continue
    ABI Research’s Dominique Bonte talks to Jason Barnes about trends in tolling and how a wider appreciation of technology options is sorely needed. Global Electronic Toll Collection (ETC) solution revenues will grow to $8.5bn by 2018, with ETC becoming a main source of funding for both Intelligent Transport Systems (ITS) and Vehicle-to-X (V2X) cooperative infrastructures, according to a new report from ABI Research (Chart 1). But, says the report’s author, ABI Research vice president and practice director Dom
  • April 30, 2020
    All aboard hyperloop 'by 2040 earliest', says Lux
    Cost-per-mile estimates are rising and technical issues remain, says Lux Research
  • March 14, 2012
    Trends in automotive technology
    Continental has become a leading player in vehicle technology and telematics. The firm’s executive board chairman Elmar Degenhart describes to Jason Barnes Continental’s views on the ‘megatrends’ of the automotive industry Strategic moves to diversify Continental’s business from rubber-related products began in the late 1990s with the acquisition of ITT Teves and its brake business. This brought on board know-how relating to the then new electronic stability control (ESC) systems which today form an import
  • May 22, 2015
    Advanced telematics and integration to revolutionise global connected car market
    Advanced infotainment systems, over-the-air (OTA) updates, big data analytics, mobility services and in-car security are key technologies that will shape the global connected car market in 2015. Human machine interface (HMI) input and output solutions, as well as, heads up display (HUD) are set to take centre stage. However, car makers must create consumer-centric HMI solutions that will strike a balance between reducing driver distraction and meeting consumer need for connected services. New analysis f