Skip to main content

Global ADAS market is expected to reach US$60.14 billion by 2020

A new report from Allied Market Research, Global Advanced Driver Assistance Systems Market Size, Industry Analysis, Trends, Opportunities, Growth and Forecast, 2013 – 2020 claims the global advanced driver assistance systems (ADAS) market will reach US$60.14 billion by 2020, registering a CAGR of 22.8 per cent during 2014-2020. According to the report, the deployment of sensors in vehicles has brought a massive transformation in the automotive industry by providing improved passenger experience and safet
May 13, 2015 Read time: 3 mins
A new report from Allied Market Research, Global Advanced Driver Assistance Systems Market Size, Industry Analysis, Trends, Opportunities, Growth and Forecast, 2013 – 2020 claims the global advanced driver assistance systems (ADAS) market will reach US$60.14 billion by 2020, registering a CAGR of 22.8 per cent during 2014-2020.

According to the report, the deployment of sensors in vehicles has brought a massive transformation in the automotive industry by providing improved passenger experience and safety. The growing trend for comfort and safety while driving, along with favourable government initiatives has largely supplemented the growth of the ADAS market. An increase in electronic integration along with the multiple functions of different sensors which are used in various driving assistance applications would boost the ADAS market in the coming years.

ADAS applications are mainly adopted in the European region and contribute to the largest revenue in the global market, followed by North America. Stringent government regulations and the rising income of people, account for the high growth of Asian countries.

In Europe, the European New Car Assessment Program (NCAP), established by the EU government, imposes stringent regulations on car manufacturers in order to provide optimum on road security to the driver. The five-star safety rating system created by the NCAP program helps the customers to compare vehicles more easily and to identify safe choices for their needs.

Asia-Pacific is the most dynamically emerging market with a high CAGR of 29.54 per cent, owing to favourable macroeconomic factors such as rise in income and purchasing power, changing lifestyle due to growing urbanisation and increasing awareness about active safety systems. In the APAC region, China and Japan are the fastest growing countries in terms of automotive and technology adoption.

The ongoing trend reflects a broader adoption of ADAS applications and its manufacturing across a wide range of premium cars. The challenge for automotive manufacturers is to provide these premium features at effective costs.  Following this, to minimise the effects of other challenges such as, complexity in installing different applications, environmental factors such as snow, fog, lightning and thunder, storms etc., is a big challenge for the players.

Advanced driver assistance systems are intelligent concepts that improve transport safety, efficiency and comfort without additional loads on resources such as energy and raw material. The introduction of safety systems has enforced the countries to emphasise on reducing road accidents. Governments across regions are taking active initiatives and have developed several policies to reduce fatal road accidents.

The European research project, 'interactIVe', is one such safety program that effectively facilitates accident-free traffic. The project has introduced advanced safety systems that autonomously brake and steer, along with warning the driver in case of potentially dangerous situations. Companies which provide advanced driver assistance systems are continuously developing sensor technologies and applications to meet the multiple demands of customers.

Related Content

  • January 7, 2014
    Study forecasts growth of self-driving cars
    In its latest study, “Emerging Technologies: Autonomous cars—not if, but when,”, IHS Automotive forecasts total worldwide sales of self-driving cars (SDC) will grow from nearly 230 thousand in 2025 to 11.8 million in 2035 – seven million SDCs with both driver control and autonomous control and 4.8 million that have only autonomous control. In all, there should be nearly 54 million self-driving cars in use globally by 2035. The study anticipates that nearly all of the vehicles in use are likely to be self
  • February 20, 2019
    Road death toll increasing in poor countries, says WHO report
    The latest figures from the World Health Organisation on road deaths make sobering reading – but they are particularly shocking when you consider how the relative poverty of countries contributes to high fatality rates, says Adam Hill Around 1.35 million people died on the world’s roads in 2016, while road traffic injuries are now the leading cause of death among young people, according to new statistics from the World Health Organisation (WHO). Perhaps the most sobering point from its latest research
  • January 20, 2014
    Commercial vehicle telematics market ‘to reach US$11.2 billion in 2014’
    A new report from business information specialist Visiongain has assessed that the value of the global commercial vehicle telematics market will reach US$11.2 billion in 2014. Growth in this market is mainly driven by three factors. Firstly, increasing fuel prices accompanied by strong price competition in logistics create downward pressure on the profit margins of transportation companies and fleet operators and drive them to adopt telematics to sustain profitability and gain competitive advantage. S
  • July 18, 2014
    Survey finds driver demand for connected cars is growing
    Research just released by telecommunications company Telefónica suggests that consumers are ready for connected cars. According to the study, there is sufficient global demand for connected car services, with more than 70 per cent of drivers surveyed saying that they are interested in using, or are already using, connected car services. The survey found that around half of consumers now consider connected features, such as inbuilt connectivity and the ability to plug in a smartphone, a key part of their