Skip to main content

Global ADAS market expected to grow 2012-2016

The latest report by Research and Markets, the Global Advanced Driver Assistance Systems (ADAS) Market Report, forecasts the Global Advanced Driver Assistance Systems (ADAS) market to grow at a CAGR of 22.59 percent over the period 2012-2016. One of the key factors contributing to this market growth is the increasing adoption of safety measures. The Global ADAS market has also been witnessing the increasing deployment of ADAS in low-cost cars. However, ADAS are expensive and this could pose a challenge to t
April 17, 2014 Read time: 2 mins
The latest report by 7527 Research and Markets, the Global Advanced Driver Assistance Systems (ADAS) Market Report, forecasts the Global Advanced Driver Assistance Systems (ADAS) market to grow at a CAGR of 22.59 percent over the period 2012-2016. One of the key factors contributing to this market growth is the increasing adoption of safety measures. The Global ADAS market has also been witnessing the increasing deployment of ADAS in low-cost cars. However, ADAS are expensive and this could pose a challenge to the growth of this market.

The report has been prepared based on an in-depth market analysis with inputs from industry experts and covers the market in the Americas and the EMEA and APAC regions.

One of the major trends witnessed by the global ADAS market is the growing focus on low-cost cars. The global ADAS market is expected to witness increasing penetration of ADAS in the low-cost cars segment in the coming years. Suppliers such as continental and Robert Bosch are working closely with OEMs right from the product concept to develop low-cost ADAS such as LDW systems, traffic sign recognition systems, intelligent headlamp control systems, and driver monitoring systems for the Medium-sized cars and compact cars segments. This is because these are the segments that will help attain economies of scale and reduce the price of ADAS.

According to the report, the main factor that is driving the market is the increasing emphasis on safety and the adoption of safety measures. Vehicle manufacturers across the globe are increasingly focused on providing high security and safety in their vehicles and hence they are deploying ADAs in their vehicles.

Further, the report states that the main challenge is the expensive nature of ADAS solutions. The high cost of ADAS solution forces automobile manufacturers to implement this solution only in premium vehicles.

For more information on companies in this article

Related Content

  • Machine vision - cameras for intelligent traffic management
    January 25, 2012
    For some, machine vision is the coming technology. For others, it’s already here. Although it remains a relative newcomer to the ITS sector, its effects look set to be profound and far-reaching. Encapsulating in just a few short words the distinguishing features of complex technologies and their operating concepts can sometimes be difficult. Often, it is the most subtle of nuances which are both the most important and yet also the most easily lost. Happily, in the case of machine vision this isn’t the case:
  • Growing acceptance of autonomous driving ‘allows for growth opportunities’
    April 14, 2016
    New analysis from Frost & Sullivan, Strategic Outlook of Global Autonomous Driving Market in 2016, indicates that the autonomous driving market is all set to receive a huge boost with 80 per cent of automotive original equipment manufacturers (OEMs) looking to finalise their automation technology roadmap in 2016. This trend is expected to pave the way for new business models in the automotive ecosystem. Once the market establishes a conducive testing environment and develops improved sensing capabilities, t
  • Vehicles to become the new living space, say researchers
    January 6, 2017
    Improvements in advanced driver assistance system (ADAS) sensors are driving automation features in original equipment manufacturer (OEM) vehicles. By collaborating with leading technology providers in the autonomous driving space, OEMs have an opportunity to transform into mobility service providers and introduce levels 4 and 5 autonomous cars earlier than expected, say Frost & Sullivan researchers. With several suppliers already at work on over-the-air upgrades, the adoption of this feature is expected be
  • New aftermarket ADAS system announced
    May 17, 2012
    A new advanced driver assistance system (ADAS), developed by Iteris in partnership with Audiovox Electronics, has been unveiled at the 2011 International Consumer Electronic Show being held in Las Vegas this week. The new system, which is expected to be available later this year, provides consumers an opportunity to benefit from life-saving features that were previously only available on new premium cars or commercial Class 8 trucks. It incorporates Iteris’ proven AutoVue Lane Departure Warning (LDW) and Fo