Skip to main content

Freight industry shifting toward a TaaS business model, say researchers

As the freight industry leaves behind traditional brokering practices to adopt digital and automated platforms, the connected truck telematics market is going through a period of intense evolution, according to the latest research from Frost & Sullivan. It claims digital freight matching solutions will bring about visibility in a disparate landscape, give rise to a truck-as-a-service (TaaS) business model and drive numerous partnerships. It is vital to be aware of key market developments, prime movers, and
February 22, 2017 Read time: 2 mins
As the freight industry leaves behind traditional brokering practices to adopt digital and automated platforms, the connected truck telematics market is going through a period of intense evolution, according to the latest research from 2097 Frost & Sullivan. It claims digital freight matching solutions will bring about visibility in a disparate landscape, give rise to a truck-as-a-service (TaaS) business model and drive numerous partnerships. It is vital to be aware of key market developments, prime movers, and the opportunities available to connected truck vendors in the original equipment (OE) and aftermarket.

Several maintenance management, compliance and safety solution providers have successfully ventured into core telematics to create a niche. Fleet management system providers will gradually evolve into one-stop solution providers of freight matching, video safety, tolling, fuel management, weigh-station bypass, and truck-stop solutions through alliances with digital solution vendors.

“While on-demand freight matching apps will disrupt the freight industry, apps with smaller revenue potential will offer efficiency, convenience and visibility to all industry stakeholders,” said Frost & Sullivan mobility research analyst Gokulnath Raghavan. “Freight mobility apps are adding driver utility and fleet optimisation features to increase traffic to freight-matching platforms. Consolidation and partnerships are expected to become common among app providers.”

The report, Global Connected Truck Telematics Outlook, 2017, indicates that by 2025, globally 63.5 million trucks will be connected. Emerging markets such as China and India will record a high telematics growth rate in 2017, closely followed by Southern Europe and North America.

The market is inundated with innovations, and many start-ups are targeting their R&D efforts at resolving the issue of under-utilised truck capacity. Following the resolution of this challenge, telematics can efficiently connect shippers and carriers based on real-time location and load capacity status of trucks.

“Applying open platform technology, an upshot of autonomous mobility trials, easier access to smartphones and cutting-edge technology will be the key drivers for the connected truck network in 2017,” noted Raghavan. “The growing importance of telematics and digital solutions will eventually change OEMs’ focus from truck-as-a-product to TaaS.”

For more information on companies in this article

Related Content

  • Global connected car market expected to reach US$131.9 billion by 2019
    September 27, 2013
    New research by Transparency Market Research "Connected Car Market -Global Industry Analysis, Size, Share, Growth, Trends and Forecast, 2013- 2019" , indicates that the global connected car market is expected to reach US$131.9 billion by 2019, growing at a CAGR of 34.7 per cent from 2013 to 2019. 4G/long-term evolution (LTE) technology is in a commanding position due to its lower operating costs associated with high data transmission volumes as compared to other technologies.
  • New research identifies impact of autonomous vehicles on trucking industry
    November 16, 2016
    A new report from the American Transportation Research Institute (ATRI) identifies the potential impacts of autonomous vehicle technology on the trucking industry, which include significant safety and productivity benefits that may result from autonomous technology adoption. The analysis mapped potential autonomous vehicle impacts to the trucking industry's top ten issues as surveyed annually by ATRI. From hours-of-service to the driver shortage to driver health and wellness, benefits and challenges to co
  • Huawei advocates for change
    April 23, 2025
    Achieving technological change also requires a shift in mindset, as Jacky Wang, vice president of Huawei’s Smart Transportation business unit, explains
  • Consumer telematics driving automotive electronics
    February 3, 2012
    This year's Consumer Electronics Show in Las Vegas was characterised by consumer telematics solutions, writes Dave McNamara