Skip to main content

Ford upgrades virtual reality simulator

Ford has upgraded its state-of-the-art Virtual Test Track Experiment simulator with improved image rendering technologies and capabilities to study driver performance, helping in the development of safety and driver aid technologies. The company says the simulator has helped in the development of heads-up displays, drowsy driver alerts and lane departure warning technology soon to be available on the all-new Ford Fusion.
March 22, 2012 Read time: 1 min

Ford has upgraded its state-of-the-art Virtual Test Track Experiment simulator with improved image rendering technologies and capabilities to study driver performance, helping in the development of safety and driver aid technologies. The company says the simulator has helped in the development of heads-up displays, drowsy driver alerts and lane departure warning technology soon to be available on the all-new Ford Fusion.

The simulator was developed in 2001 and upgraded image rendering technologies now provide a high-resolution, digitally projected 360-degree horizontal field-of-view to test and measure driver acceleration, braking and steering performance as well as overall driver reactions in varying conditions. The company says that the upgrades will help Ford continue to develop and test active safety and driver aid technologies that warn drivers of imminent collision, drowsiness and other potentially dangerous scenarios behind the wheel.


Related Content

  • Cost Benefit: There’s still life in the RSU
    May 24, 2021
    A mixture of mobile and static roadside units may be what’s required to fulfil the needs of connected vehicle communications
  • More than half of UK’s new cars sold with autonomous safety tech
    April 4, 2016
    Self driving cars may seem years away, but more than 1.5 million UK motorists a year now leave showrooms in cars featuring self-activating safety systems, according to analysis revealed by the Society of Motor Manufacturers and Traders (SMMT).

    Data from SMMT and JATO Dynamics shows that more than half of new cars registered in 2015 were fitted with safety-enhancing collision warning systems, with other technologies such as adaptive cruise control, autonomous emergency braking and blind spot monitoring also surging in popularity.
  • Global ADAS market is expected to reach US$60.14 billion by 2020
    May 13, 2015
    A new report from Allied Market Research, Global Advanced Driver Assistance Systems Market Size, Industry Analysis, Trends, Opportunities, Growth and Forecast, 2013 – 2020 claims the global advanced driver assistance systems (ADAS) market will reach US$60.14 billion by 2020, registering a CAGR of 22.8 per cent during 2014-2020. According to the report, the deployment of sensors in vehicles has brought a massive transformation in the automotive industry by providing improved passenger experience and safet
  • What does 2023 have in store for ITS?
    December 30, 2022
    From VRUs to EVs, from customer experience to connected vehicles, here are some thoughts...