Ford teams up with Techstars Mobility start-ups

The 278 Ford Motor Company is to collaborate with three 2016 Techstars Mobility start-ups, Spatial, HAAS Alert and Cargo, to pursue next-generation mobility solutions, including navigation, connectivity and ride-sharing initiatives.

Spatial is a Cincinnati-based company that provides a dynamic, human-driven layer of social intelligence to create mapping and navigation. Chicago-based HAAS Alert is a connected notification platform that warns motorists when emergency vehicles are approaching, while Cargo, a New York-based in-vehicle general store, helps ride-share drivers cater to passengers.

Techstars Mobility, a Ford-sponsored initiative now in its second year, was designed to further the automaker’s mission to enhance next-generation mobility solutions while helping start-up companies get their footing in business.

The three companies will continue working with Ford to advance the automaker’s mission to enhance smart mobility. Spatial blends human-driven data such as social media content with machine-assisted analysis to impact how people use maps.

HAAS Alert aims to create intelligent traffic solutions by providing emergency vehicle data to drivers. The Ford-supported pilot program is launching in metro Detroit.

Cargo endeavours to enhance the ride-share experience for both drivers and passengers. Cargo kits, sent directly to ride-share drivers who purchase them, are stocked with products on-the-go passengers commonly want, such as snacks.

“The possibilities are endless when you combine the experience and influence of a storied company like Ford with the energy and innovation of these inspiring start-ups,” said Bill Coughlin, president and CEO, Ford Global Technologies. “This year’s Techstars Mobility program has truly exemplified that, and we’re thrilled to continue working with Spatial, HAAS Alert and Cargo.”