Skip to main content

Ford targets fully autonomous vehicle in 2021

Ford has announced its intention to have a high-volume, fully autonomous vehicle in commercial operation in 2021. The new vehicle will be a Society of Automotive Engineers-rated level 4-capable vehicle without a steering wheel or gas and brake pedals. It is being specifically designed for commercial mobility services, such as ride sharing and ride hailing, and will be available in high volumes. SAE level 4 is one level below full automation and is defined as ‘mode-specific performance by an automated
August 17, 2016 Read time: 3 mins
278 Ford has announced its intention to have a high-volume, fully autonomous vehicle in commercial operation in 2021.

The new vehicle will be a Society of Automotive Engineers-rated level 4-capable vehicle without a steering wheel or gas and brake pedals. It is being specifically designed for commercial mobility services, such as ride sharing and ride hailing, and will be available in high volumes.

SAE level 4 is one level below full automation and is defined as ‘mode-specific performance by an automated driving system of all aspects of the dynamic driving task, even if a human driver does not respond appropriately to a request to intervene’.

To get there, the company is investing in or collaborating with four start-ups to enhance its autonomous vehicle development, doubling its Silicon Valley team and more than doubling its Palo Alto campus.

Autonomous vehicles in 2021 are part of Ford Smart Mobility, the company’s plan to be a leader in autonomous vehicles, as well as in connectivity, mobility, the customer experience and data and analytics.

It involves tripling its autonomous vehicle test fleet to be the largest test fleet of any automaker – bringing the number to about 30 self-driving Fusion Hybrid sedans on the roads in California, Arizona and Michigan, with plans to triple it again next year.

“The next decade will be defined by automation of the automobile, and we see autonomous vehicles as having as significant an impact on society as Ford’s moving assembly line did 100 years ago,” said Mark Fields, Ford president and CEO. “We’re dedicated to putting on the road an autonomous vehicle that can improve safety and solve social and environmental challenges for millions of people – not just those who can afford luxury vehicles.”

2097 Frost & Sullivan mobility research manager Praveen Chandrasekar commented that Ford has thus far taken a very balanced approach to testing and introduction of automated and autonomous vehicles. Ford was one of the early starters to test its automated vehicles in the M-City testing centre and California and they have been using 2259 Velodyne LiDAR as a key sensor.

He said that Ford ramping up its team size in Palo Alto and partnering with Baidu to invest in Velodyne does not come as a surprise on many fronts. Baidu is a serious contender in this game, working with BMW in China on its autonomous vehicles, and its capabilities in mapping, machine learning and vision processing, makes it a strong partner to have. Baidu is also bringing its technology to the US and with the investment in Velodyne have both a hardware and software strategy for autonomous vehicles."

He concluded, "Ford, by focusing on doubling its team size in Silicon Valley, is taking the right step by focusing on the software side of development, which is crucial for success with its autonomous roadmap. And as far as Velodyne is concerned, it is the most reliable and experienced hand amidst the lot of LiDAR suppliers which include the likes of Quanergy, who are struggling with development pressure and meeting required price points. So in all, it's a win-win game for everyone involved in this deal."

For more information on companies in this article

Related Content

  • On the Edge with Verizon’s new real-time V2X platform
    June 11, 2025
    Solution allows vehicles to share data with each other, VRUs and infrastructure
  • ITS needs to talk the talk as well as walk the walk
    March 24, 2014
    The US automated enforcement market is in rude health as the number of systems and applications continues to grow and broaden. Jason Barnes reports. Blessed and cursed – arguably, in equal measure – with a constitution which stresses the right to self-expression and determination, the US has had a harder journey than most to the more widespread use of automated traffic enforcement systems. In some cases, opposition to the concept has been extreme – including the murder of a roadside civil enforcement offici
  • Toyota Research Institute boosts autonomous vehicle development team
    March 11, 2016
    Toyota Research Institute (TRI), which is developing which is artificial intelligence and autonomous vehicles, has hired the software engineering team of Massachusetts-based Jaybridge Robotics, which has focused on reliable automation of industrial vehicles, working with partners across a range of industrial applications including agriculture, mining, marine, and rail. The former Jaybridge team has joined TRI's Cambridge, Massachusetts, facility. Like everyone else at TRI, they will be working closely wi
  • TÜV Rheinland and Southwest Research Institute sign MOU
    January 15, 2013
    Independent research and development organisation Southwest Research Institute (SwRI) and testing and inspection services provider TÜV Rheinland Mobility have signed a memorandum of understanding to develop functional standards for the performance of autonomous driving on public roadways. Following the lead of Florida, California and Nevada, which have all developed regulations enabling autonomous driving, SwRI and TÜV Rheinland Mobility will collaborate to establish standards and performance metrics that w