Ford partners with What3words to offer precise navigation

Ford has joined forces with geocoding start-up What3words to offer its drivers in North America and Europe with more precise navigation. What3words, a global addressing system, divides the world into a grid of 3m x 3m squares and assigns each a three-word address made up dictionary words. Ford says its drivers will be able to enter destinations by voice or text for any location, including destinations without an address. Ford drivers will be able to connect the company’s SYNC 3 infotainment plat
February 27, 2019 Read time: 2 mins
278 Ford has joined forces with geocoding start-up What3words to offer its drivers in North America and Europe with more precise navigation.


What3words, a global addressing system, divides the world into a grid of 3m x 3m squares and assigns each a three-word address made up dictionary words.

Ford says its drivers will be able to enter destinations by voice or text for any location, including destinations without an address.  

Ford drivers will be able to connect the company’s SYNC 3 infotainment platform with the Whats3words app, available on iOS and Android devices. They can then input a three word address to navigate to a precise 3m x 3m square.

Don Butler, executive director, connected vehicle platform and product, at Ford, says the solution can be used by commercial vehicle drivers working from a mobile office and those driving for leisure.

What3words is available for Ford drivers in the UK, Ireland, Germany, Spain, the US and Mexico. More locations are expected to follow later this year.

Location Based Systems

Related Content

  • January 19, 2012
    ITS industry needs more effort to get to the future
    Eric Sampson, visiting professor at Newcastle University and City University London and ambassador for ITS-UK, provides a retrospective on the last couple of decades and takes a look at what the ITS industry still needs to do to get to where it needs to be
    Read More
  • June 7, 2017
    Kapsch offers EETS–compliant Tolling Services
    Kapsch’s Bernd Eberstaller explains how the company’s new Tolling Services will help expand the number and capabilities of EETS services providers. By 2017, the European Electronic Tolling Service (EETS) should have been in operation for several years but it still remains some way away and with several significant hurdles still to be addressed. The concept behind EETS is simple enough: road users should be able to drive across Europe using only a single transponder to pay for all tolls, with the account-han
    Read More
  • March 31, 2017
    Smartphone solution for parking performance
    Automated parking offers optimised space utilisation and fewer damage complaints as David Crawford discovers. As cars become smarter, technology designed to make parking them more straightforward is developing in parallel. In turn, it is becoming clear that the places where vehicles spend much of their time will need to respond – more comprehensively than by supporting established aids such as smartphone-based parking location and reservation, or payment for time used.
    Read More
  • March 31, 2017
    Smartphone solution for parking performance
    Automated parking offers optimised space utilisation and fewer damage complaints as David Crawford discovers. As cars become smarter, technology designed to make parking them more straightforward is developing in parallel. In turn, it is becoming clear that the places where vehicles spend much of their time will need to respond – more comprehensively than by supporting established aids such as smartphone-based parking location and reservation, or payment for time used.
    Read More

Highlighted Content