Ford partners with What3words to offer precise navigation

Ford has joined forces with geocoding start-up What3words to offer its drivers in North America and Europe with more precise navigation. What3words, a global addressing system, divides the world into a grid of 3m x 3m squares and assigns each a three-word address made up dictionary words. Ford says its drivers will be able to enter destinations by voice or text for any location, including destinations without an address. Ford drivers will be able to connect the company’s SYNC 3 infotainment plat
February 27, 2019 Read time: 2 mins
278 Ford has joined forces with geocoding start-up What3words to offer its drivers in North America and Europe with more precise navigation.


What3words, a global addressing system, divides the world into a grid of 3m x 3m squares and assigns each a three-word address made up dictionary words.

Ford says its drivers will be able to enter destinations by voice or text for any location, including destinations without an address.  

Ford drivers will be able to connect the company’s SYNC 3 infotainment platform with the Whats3words app, available on iOS and Android devices. They can then input a three word address to navigate to a precise 3m x 3m square.

Don Butler, executive director, connected vehicle platform and product, at Ford, says the solution can be used by commercial vehicle drivers working from a mobile office and those driving for leisure.

What3words is available for Ford drivers in the UK, Ireland, Germany, Spain, the US and Mexico. More locations are expected to follow later this year.

Location Based Systems

Related Content

  • June 23, 2020
    Here: AI has place in ‘privacy by design’
    Artificial intelligence may improve traffic in cities and keep location data private, but Here Technologies shows that it only takes four points of anonymous data to predict your identity.
    Read More
  • April 20, 2012
    Preliminary programme now available for the 18th ITS World Congress
    ITS America has released the Preliminary Programme for the 18th World Congress on Intelligent Transportation Systems (ITS), an interactive e-brochure that is a one-stop resource for the latest information on the major activities planned for World Congress week which will take place in Orlando, Florida from 16 – 20 October, 2011. The event is expected to draw over 10,000 attendees from 75 countries including legislators, transport ministers and public sector officials, international business and technology l
    Read More
  • November 17, 2023
    Hello Gen Z – our name’s ITS and we’d love to meet you
    ITS is a life-changing, planet-saving industry. But how the sector can convince Gen Z that ITS is a good career option? Sharon Kindleysides has a few ideas – not least explaining what ITS actually is
    Read More
  • November 14, 2017
    Intertraffic Mexico 2017 will emphasize tomorrow’s mobility challenges
    Over 5,000 industry professionals are expected to attend the second edition of Intertraffic Mexico, held in Citibanamex from 15-17 November 2017. Exhibitors from 47 countries will showcase their latest products and solutions within infrastructure, traffic management, parking, safety and smart mobility. It is set to highlight the best practises from the mobility industry with 180 companies on the show floor. Organised by RAI Amsterdam and E.J. Krause Tarsus de Mexico (KTdM), the event stimulates the
    Read More

Highlighted Content