Ford partners with What3words to offer precise navigation

Ford has joined forces with geocoding start-up What3words to offer its drivers in North America and Europe with more precise navigation. What3words, a global addressing system, divides the world into a grid of 3m x 3m squares and assigns each a three-word address made up dictionary words. Ford says its drivers will be able to enter destinations by voice or text for any location, including destinations without an address. Ford drivers will be able to connect the company’s SYNC 3 infotainment plat
February 27, 2019 Read time: 2 mins
278 Ford has joined forces with geocoding start-up What3words to offer its drivers in North America and Europe with more precise navigation.


What3words, a global addressing system, divides the world into a grid of 3m x 3m squares and assigns each a three-word address made up dictionary words.

Ford says its drivers will be able to enter destinations by voice or text for any location, including destinations without an address.  

Ford drivers will be able to connect the company’s SYNC 3 infotainment platform with the Whats3words app, available on iOS and Android devices. They can then input a three word address to navigate to a precise 3m x 3m square.

Don Butler, executive director, connected vehicle platform and product, at Ford, says the solution can be used by commercial vehicle drivers working from a mobile office and those driving for leisure.

What3words is available for Ford drivers in the UK, Ireland, Germany, Spain, the US and Mexico. More locations are expected to follow later this year.

Location Based Systems

Related Content

  • November 15, 2017
    TM 2.0 boost TMC data feed and driver influence
    TM 2.0 views connected vehicles and V2I as two-way communications channels, benefitting traffic management and drivers, as Alan Dron discovers. As connected vehicles are progressively rolled out there will come a point at which traffic managers and traffic management centres (TMCs) will have to gear up to cope with a rapidly-evolving road scenario. The TM 2.0 Platform (see box) is promoting a concept of new-generation traffic management (which carries the same TM 2.0 title) and is studying how future T
    Read More
  • September 11, 2020
    Uber clean-up - those all-important facts and figures
    Ride-hailing giant says it can switch to all-electric vehicles 'in any major city' by 2030
    Read More
  • December 5, 2017
    Hamburg’s on-demand alternative to commuting by car
    As Hamburg is confirmed as the host for the 2021 ITS World Congress, David Crawford looks at the city’s moves towards enabling MaaS-type operations. Germany’s second-largest city, Hamburg, is pinning its civic reputation on having its promised all-electric, on-demand, shuttle bus ridesharing service up and running by 2018. Partners in the three-year project are regional metro and bus service provider Hamburger Hochbahn and Volkswagen Group’s Berlinbased mobility innovation subsidiary Moia, which was set
    Read More
  • March 27, 2018
    Dundee trial offers insight into delivering MaaS in smaller urban and rural areas
    A MaaS trial in Scotland will evaluate the attraction of such services for young people living in small cities and rural areas. Colin Sowman reports. It is often said that Mobility as a Service (MaaS) is fine in big cities - but what about smaller towns and rural areas? Well, the city of Dundee in Scotland has only around 150,000 people but is set to provide some answers with its trial of NaviGoGo, a MaaS operation aimed at 16-25 year olds – be they students, working or unemployed. By population, Dundee
    Read More

Highlighted Content