Ford partners with What3words to offer precise navigation

Ford has joined forces with geocoding start-up What3words to offer its drivers in North America and Europe with more precise navigation. What3words, a global addressing system, divides the world into a grid of 3m x 3m squares and assigns each a three-word address made up dictionary words. Ford says its drivers will be able to enter destinations by voice or text for any location, including destinations without an address. Ford drivers will be able to connect the company’s SYNC 3 infotainment plat
February 27, 2019 Read time: 2 mins
278 Ford has joined forces with geocoding start-up What3words to offer its drivers in North America and Europe with more precise navigation.


What3words, a global addressing system, divides the world into a grid of 3m x 3m squares and assigns each a three-word address made up dictionary words.

Ford says its drivers will be able to enter destinations by voice or text for any location, including destinations without an address.  

Ford drivers will be able to connect the company’s SYNC 3 infotainment platform with the Whats3words app, available on iOS and Android devices. They can then input a three word address to navigate to a precise 3m x 3m square.

Don Butler, executive director, connected vehicle platform and product, at Ford, says the solution can be used by commercial vehicle drivers working from a mobile office and those driving for leisure.

What3words is available for Ford drivers in the UK, Ireland, Germany, Spain, the US and Mexico. More locations are expected to follow later this year.

Location Based Systems

Related Content

  • June 11, 2019
    Ex-Conduent CEO: ‘I am not a career transportation person’
    Just prior to resigning as Conduent Transportation CEO, Mick Slattery talked to Adam Hill about the importance of digital and how tech can transform ITS. "I am not a career public sector person,” declares Mick Slattery, chief executive officer of Conduent Transportation, at the beginning of his interview with ITS International. “I am not a career transportation person. I am new to this industry, effective August last year. At my core I’ve spent my career creating and launching new opportunities for clie
    Read More
  • December 5, 2018
    IBTTA summit hits right notes in Salzburg
    In the birthplace of Mozart, Colin Sowman found that delegates at the IBTTA’s inaugural World Tolling Summit were playing a variety of interesting tunes The first World Tolling Summit took place in Salzburg, Austria this autumn. Created and organised by the International Bridge Tolling and Turnpike Association (IBTTA), the event was supported by its European counterpart Asecap and hosted by Austria’s tolling authority, Asfinag. The transfer of views, experience and practice both ways across the Atl
    Read More
  • December 17, 2024
    Cubic Telecom & Skylo offer driver comms coverage in road emergencies
    Automatic emergency care requests possible, even from remote locations
    Read More
  • March 12, 2012
    Telvent relocates and takes a global stance on ITS
    Telvent's Manuel Sanchez Ortega, on relocating the company's headquarters to the US and how that fits in the international scheme of things. The change-of-address cards are in the post; Manuel Sanchez Ortega has just moved homes. The domestic upheaval of Telvent's Chairman and Chief Executive comes as a result of the decision to relocate many of the company's headquarter functions from Madrid to Rockville, Maryland in the US. Viewed in the context of its significant recent acquisitions in North America - am
    Read More

Highlighted Content