Ford partners with What3words to offer precise navigation

Ford has joined forces with geocoding start-up What3words to offer its drivers in North America and Europe with more precise navigation. What3words, a global addressing system, divides the world into a grid of 3m x 3m squares and assigns each a three-word address made up dictionary words. Ford says its drivers will be able to enter destinations by voice or text for any location, including destinations without an address. Ford drivers will be able to connect the company’s SYNC 3 infotainment plat
February 27, 2019 Read time: 2 mins
278 Ford has joined forces with geocoding start-up What3words to offer its drivers in North America and Europe with more precise navigation.


What3words, a global addressing system, divides the world into a grid of 3m x 3m squares and assigns each a three-word address made up dictionary words.

Ford says its drivers will be able to enter destinations by voice or text for any location, including destinations without an address.  

Ford drivers will be able to connect the company’s SYNC 3 infotainment platform with the Whats3words app, available on iOS and Android devices. They can then input a three word address to navigate to a precise 3m x 3m square.

Don Butler, executive director, connected vehicle platform and product, at Ford, says the solution can be used by commercial vehicle drivers working from a mobile office and those driving for leisure.

What3words is available for Ford drivers in the UK, Ireland, Germany, Spain, the US and Mexico. More locations are expected to follow later this year.

Location Based Systems

Related Content

  • November 7, 2013
    Smart Spanish city trials cell-based traffic management
    David Crawford reports on an urban electronic nervous system. The northern Spanish city of Santander – historically a port - is now an emerging technology showcase attracting global attention as a prototype for a medium-sized smart city of the future. In a move to determine the optimal use of available data, it is creating a de-facto experimental laboratory for sensor and mobile phone-based urban traffic management and environmental monitoring innovations.
    Read More
  • February 1, 2012
    Time for a rethink on road user charging
    There is no value in further US VMT charging trials, except to delay the inevitable. These trials should end after completion of the University of Iowa's National Evaluation of a Mileage-based Road User Charge. There is far greater promise in unleashing private operators to commence profitable, non-tolling services, then using these for toll assessment and collection as fuel distributors are currently used to collect fuel taxation. Bern Grush writes
    Read More
  • February 2, 2012
    Automating seat belt compliance a priority for road safety
    Finland's VTT is developing a mobile, automated seatbelt compliance system. Here, the organisation's Matti Kutila discusses progress
    Read More
  • April 17, 2012
    Airbiquity and Coulomb partner
    Airbiquity, a specialist in connected vehicle services, and Coulomb Technologies, the creator of the ChargePoint Network, have announced a joint partnership to integrate the ChargePoint Network’s driver services into Airbiquity’s Green Vehicle service portfolio. Using Airbiquity’s connected vehicle service delivery platform, Choreo, the two companies will make ChargePoint Network driver services available to Airbiquity EV customers, including station location, real-time availability and reservations.
    Read More

Highlighted Content