Ford partners with What3words to offer precise navigation

Ford has joined forces with geocoding start-up What3words to offer its drivers in North America and Europe with more precise navigation. What3words, a global addressing system, divides the world into a grid of 3m x 3m squares and assigns each a three-word address made up dictionary words. Ford says its drivers will be able to enter destinations by voice or text for any location, including destinations without an address. Ford drivers will be able to connect the company’s SYNC 3 infotainment plat
February 27, 2019 Read time: 2 mins
278 Ford has joined forces with geocoding start-up What3words to offer its drivers in North America and Europe with more precise navigation.


What3words, a global addressing system, divides the world into a grid of 3m x 3m squares and assigns each a three-word address made up dictionary words.

Ford says its drivers will be able to enter destinations by voice or text for any location, including destinations without an address.  

Ford drivers will be able to connect the company’s SYNC 3 infotainment platform with the Whats3words app, available on iOS and Android devices. They can then input a three word address to navigate to a precise 3m x 3m square.

Don Butler, executive director, connected vehicle platform and product, at Ford, says the solution can be used by commercial vehicle drivers working from a mobile office and those driving for leisure.

What3words is available for Ford drivers in the UK, Ireland, Germany, Spain, the US and Mexico. More locations are expected to follow later this year.

Location Based Systems

Related Content

  • March 28, 2018
    MaaSLab research assesses Londoners’ attitude to MaaS
    As delegates head for our second MaaS Market Conference, Colin Sowman examines a new report looking at the potential impact of Mobility as a Service on London’s travellers and transport providers. In the run-up to ITS International’s MaaS Market (London) conference, a new independent report examining the travelling public’s appetite for Mobility as a Service (MaaS) has been published. Until now, there has been no real evidence base to evaluate the extent to which MaaS could change travel behaviour in
    Read More
  • June 14, 2012
    Europe to lead insurance telematics market
    The number of insurance telematics users in Europe will grow from 1.5 million in 2010 to 44 million in 2017, initially driven by the UK and Italy, according to ABI Research. Despite aggressive efforts from Progressive, North America will continue to lag behind the European UBI market, it says. Vice president and practice director Dominique Bonte comments, “While insurance telematics or usage based insurance (UBI) is far from a recent phenomenon, renewed interest in this market has been observed from both es
    Read More
  • July 27, 2023
    Kapsch: We need to move quicker towards connectivity
    Connectivity requires a lot of different parties to work together – but it’s the only way to get coverage. Alfredo Escribá, chief technology officer of Kapsch, talks to Adam Hill about the value of ‘orchestrated corridors’
    Read More
  • October 28, 2016
    Alcohol interlocks aid drink drive adherence
    The use of alcohol interlocks to prevent drink driving and change driver behaviour is gaining ground around the world but needs greater buy-in from authorities as Colin Sowman discovers. The often repeated mantra says that prevention is better than cure - and none more so than in the case of drink-driving. The introduction of the breathalyser provided an objective indication of alcohol consumption instead of having drivers touch their nose or walk in a straight line. Initially breathalysers were used as a r
    Read More

Highlighted Content