Ford partners with What3words to offer precise navigation

Ford has joined forces with geocoding start-up What3words to offer its drivers in North America and Europe with more precise navigation. What3words, a global addressing system, divides the world into a grid of 3m x 3m squares and assigns each a three-word address made up dictionary words. Ford says its drivers will be able to enter destinations by voice or text for any location, including destinations without an address. Ford drivers will be able to connect the company’s SYNC 3 infotainment plat
February 27, 2019 Read time: 2 mins
278 Ford has joined forces with geocoding start-up What3words to offer its drivers in North America and Europe with more precise navigation.


What3words, a global addressing system, divides the world into a grid of 3m x 3m squares and assigns each a three-word address made up dictionary words.

Ford says its drivers will be able to enter destinations by voice or text for any location, including destinations without an address.  

Ford drivers will be able to connect the company’s SYNC 3 infotainment platform with the Whats3words app, available on iOS and Android devices. They can then input a three word address to navigate to a precise 3m x 3m square.

Don Butler, executive director, connected vehicle platform and product, at Ford, says the solution can be used by commercial vehicle drivers working from a mobile office and those driving for leisure.

What3words is available for Ford drivers in the UK, Ireland, Germany, Spain, the US and Mexico. More locations are expected to follow later this year.

Location Based Systems

Related Content

  • April 20, 2012
    Ford to triple EV production capacity
    Ford Motor Company says it is tripling production capacity of its electrified vehicle lineup through 2013, further boosting volumes of its all-new C-Max Hybrid and C-Max Energi plug-in hybrid, which begin production next year.
    Read More
  • October 14, 2019
    Here unveils Live Sense road hazard SDK
    Here Technologies has released a software development kit (SDK) which it says provides real-time insights on driving conditions and upcoming obstacles without the need for connectivity. Here claims its Live Sense SDK uses artificial intelligence and machine learning to turn front-facing cameras such as smartphones and dashcams into vehicle sensors which can detect other vehicles, pedestrians or cyclists, potholes and road closures. Live Sense then provides information through audio and visual notificati
    Read More
  • December 14, 2017
    Tri Met and Google team up to trial virtual public transit card
    Portland’s Tri-County Metropolitan Transportation District (TriMet) has joined forces with Google to create a virtual public transit card via Android Pay. It allows riders to tap and pay their transit fare using a virtual Hop Card stored in their smartphone with Near Field Communication. The service expected to be available to users in the early part of next year following the beta launch in December 2017. Innovations in Transportation’s (INIT’s) back-end processing system, Mobilevario, serves as the
    Read More
  • May 8, 2012
    TomTom launches speed camera app for iPhone
    TomTom in Europe has releases a speed camera app for the iPhone, Powered by European driving community with 1.6 million drivers in 15 countries, the app informs drivers of their speed, the speed limit, the type of camera ahead and the remaining distance to reach it. A colour-coded warning system quickly and effectively alerts users if they need to slow down.
    Read More

Highlighted Content