Ford partners with What3words to offer precise navigation

Ford has joined forces with geocoding start-up What3words to offer its drivers in North America and Europe with more precise navigation. What3words, a global addressing system, divides the world into a grid of 3m x 3m squares and assigns each a three-word address made up dictionary words. Ford says its drivers will be able to enter destinations by voice or text for any location, including destinations without an address. Ford drivers will be able to connect the company’s SYNC 3 infotainment plat
February 27, 2019 Read time: 2 mins
278 Ford has joined forces with geocoding start-up What3words to offer its drivers in North America and Europe with more precise navigation.


What3words, a global addressing system, divides the world into a grid of 3m x 3m squares and assigns each a three-word address made up dictionary words.

Ford says its drivers will be able to enter destinations by voice or text for any location, including destinations without an address.  

Ford drivers will be able to connect the company’s SYNC 3 infotainment platform with the Whats3words app, available on iOS and Android devices. They can then input a three word address to navigate to a precise 3m x 3m square.

Don Butler, executive director, connected vehicle platform and product, at Ford, says the solution can be used by commercial vehicle drivers working from a mobile office and those driving for leisure.

What3words is available for Ford drivers in the UK, Ireland, Germany, Spain, the US and Mexico. More locations are expected to follow later this year.

Location Based Systems

Related Content

  • February 1, 2012
    ITS needs continuity at the policy-making level
    ITS needs to be sold to politicians in plainer terms and we need to be encouraging greater continuity at the policy-making level says Josef Czako, chairman of the IRF's Policy Committee on ITS. At the ITS World Congress in New York in 2008, the International Road Federation (IRF) held the inaugural meeting of its Policy Committee on ITS. The Policy Committee's formation, says its chairman, Kapsch's Josef Czako, reflects an ongoing concern over the lack of deployment of ITS technology on roads in anything li
    Read More
  • May 30, 2013
    Apps help passengers avoided overcrowded public transport
    David Crawford reviews innovations in the comfort zone. Anyone who rides public transport knows that, perhaps second only to delays, overcrowding is a critical part of the passenger experience,” says Nir Erez, CEO of Moovit, the Israel-based social transportation app developer. The app is aimed at taking real-time user feedback on transit and making it available to a wider audience of travellers. Currently available on iPhone and Android, it plans to add Windows 8 and other platforms in the future. Moovit i
    Read More
  • January 9, 2025
    Inrix, Big Data & the fine art of anonymity
    How do you protect personal privacy while still allowing data to be of use in intelligent transportation? Ahmed Darrat of Inrix offers some thoughts on finding that balance...
    Read More
  • January 9, 2018
    Making the most of Michigan
    Michigan DoT’s Kirk Steudle takes time out from the ITS World Congress in Montreal to talk to Colin Sowman. Thirty years ago, a professional engineer named Kirk Steudle joined Michigan Department of Transportation (MDoT). Today he’s the state transportation director, responsible for more than 16,000km (10,000 miles) of state highways (including 4,000 bridges), some 2,500 employees and a budget of more than $4 billion. We caught up with Steudle during the ITS World Congress in Montreal and asked how he
    Read More

Highlighted Content