Ford partners with What3words to offer precise navigation

Ford has joined forces with geocoding start-up What3words to offer its drivers in North America and Europe with more precise navigation. What3words, a global addressing system, divides the world into a grid of 3m x 3m squares and assigns each a three-word address made up dictionary words. Ford says its drivers will be able to enter destinations by voice or text for any location, including destinations without an address. Ford drivers will be able to connect the company’s SYNC 3 infotainment plat
February 27, 2019 Read time: 2 mins
278 Ford has joined forces with geocoding start-up What3words to offer its drivers in North America and Europe with more precise navigation.


What3words, a global addressing system, divides the world into a grid of 3m x 3m squares and assigns each a three-word address made up dictionary words.

Ford says its drivers will be able to enter destinations by voice or text for any location, including destinations without an address.  

Ford drivers will be able to connect the company’s SYNC 3 infotainment platform with the Whats3words app, available on iOS and Android devices. They can then input a three word address to navigate to a precise 3m x 3m square.

Don Butler, executive director, connected vehicle platform and product, at Ford, says the solution can be used by commercial vehicle drivers working from a mobile office and those driving for leisure.

What3words is available for Ford drivers in the UK, Ireland, Germany, Spain, the US and Mexico. More locations are expected to follow later this year.

Location Based Systems

Related Content

  • January 9, 2018
    MaaS Market Conference examines transportation’s new options
    Second MaaS Market conference highlights pilots and fledgling services from around the world. That a revolution in the provision of transport services is underway is no longer in doubt. The only uncertainties are the precise form that revolution will take; who will be the winners and losers; and how long it will be before it takes root. Driven by passionate advocates of Mobility as a Service or – MaaS – a wide range of projects and different approaches are being developed worldwide. It is that move from
    Read More
  • February 21, 2023
    Full analysis: Massive US EV infrastructure plan
    The White House has announced a huge financial boost, new standards, and major progress for a made-in-America national network of EV chargers to support the future of US EV charging
    Read More
  • July 10, 2018
    Adaptive cruise control can mitigate phantom traffic jams, says Ford
    Phantom traffic jams can be minimised through adaptive cruise control (ACC) technology, says Ford. These traffic jams occur when one driver hits the brakes and causes a chain reaction of other drivers tapping their brakes which causes traffic flow to halt. Ford conducted a test alongside Vanderbilt University researchers on a closed test track involving 36 vehicles across three lanes. https://www.youtube.com/watch?v=2GYfXxVn2Oc The motor company says the main causes of phantom jams are human fa
    Read More
  • October 24, 2014
    Workzone safety can be economically viable
    David Crawford looks how workzone safety can be ‘economically viable’. Highway maintenance is one of the most dangerous construction industry occupations in Europe. Research from The Netherlands on fatal crashes indicates that the risk facing road workzone operatives is ‘significantly higher’ than that for the general construction workforce. A survey carried out by the Highways Agency, which runs the UK’s motorway and trunk road network, has suggested that 20% of road workers have suffered injuries from pa
    Read More

Highlighted Content